Siobhan Hume

Digital Content Executive

London, United Kingdom
Locked Pro Plan feature


  • Adobe Indesign/illustrator/photoshop
  • Microsoft Word/excel/powerpoint

Work history


Digital Content Executive

Mar 2017
  • Canterbury, United Kingdom
  • Full Time
  • - Management of the website including updating products, creating all copy, creating and editing images using Adobe Photoshop and organising products. - Maintaining all general SEO duties including keyword research, competitor analysis and insights. - Increasing audience and market through PR and communications in a B2C environment.


Online Advertising Executive

Adapt Worldwide

Nov 2016 - Mar 2017
  • London, United Kingdom
  • Full Time
  • - Responsibility to begin quality assessment reviewing others' work. - Quick involvement in another arm of a project where I had written online ads for big name clients. - During this time I have been AdWords Certified by Google. - I have undertaken jobs for other B2B clients and spent time working with other teams, including completing a technical SEO audit. - Thoroughly enjoyed working briefly in the social media team undertaking social media audits from start to finish, collecting raw data and turning it into insights and analysis in a finished deck. - Undertaken transcreation responsibilities, writing for Zoopla and PrimeLocation to strict deadlines. - Worked with Apple Music to transcribe lyrics.


Freelance Copywriter

Adapt Worldwide

Sep 2016 - Nov 2016
  • London, United Kingdom
  • Freelance
  • The position primarily involved transforming existing Google AdWords campaigns into the new style of Expanded Text Ads for global businesses with existing ads. Roles and responsibilities included: - Deep brand research, understanding how to maximise presence and performance in search tools and boosting CTR to essentially improve engagement with the product and reduce bounce rate. - Improving the ranking of ads and companies' SEO through detailed keyword insertion and buzz words. - Keeping to strict deadlines for delivery and being independent in time management. - Meeting full capacity of writing up to 150 ads per day for more than one company.



English American Literature with Creative Writing

University of Kent

Sep 2014 - Jul 2016
  • Canterbury, United Kingdom