- Management of the website including updating products, creating all copy, creating and editing images using Adobe Photoshop and organising products. - Maintaining all general SEO duties including keyword research, competitor analysis and insights. - Increasing audience and market through PR and communications in a B2C environment.
- Responsibility to begin quality assessment reviewing others' work. - Quick involvement in another arm of a project where I had written online ads for big name clients. - During this time I have been AdWords Certified by Google. - I have undertaken jobs for other B2B clients and spent time working with other teams, including completing a technical SEO audit. - Thoroughly enjoyed working briefly in the social media team undertaking social media audits from start to finish, collecting raw data and turning it into insights and analysis in a finished deck. - Undertaken transcreation responsibilities, writing for Zoopla and PrimeLocation to strict deadlines. - Worked with Apple Music to transcribe lyrics.
The position primarily involved transforming existing Google AdWords campaigns into the new style of Expanded Text Ads for global businesses with existing ads. Roles and responsibilities included: - Deep brand research, understanding how to maximise presence and performance in search tools and boosting CTR to essentially improve engagement with the product and reduce bounce rate. - Improving the ranking of ads and companies' SEO through detailed keyword insertion and buzz words. - Keeping to strict deadlines for delivery and being independent in time management. - Meeting full capacity of writing up to 150 ads per day for more than one company.