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Siobhan McDade

Marketing Manager, content

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Do you really want to delete project Guardian global branding ?

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Do you really want to delete project Guardian General Elections campaign?

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About me

A self-motivated, culturally curious individual with a blend of creative and strategic skills. Experience in developing brand strategy and managing large scale campaigns.


  • Advertising
  • Digital Media
  • Marketing PR
  • Brand Management
  • Marketing Strategy
  • Social Media Marketing
  • Creative Development
  • Communications
  • Agency Management
  • Brand Creative Strategy
  • Audience Analysis
  • Campaign Management Optimisation
  • ATL Advertising Management TV Press OOH Digital
  • Brand Communication Strategist
  • Brand Digital Guidelines

Work history


Marketing Manager & Content

Guardian News and Media

Mar 2016
  • Responsible for driving long term strategy and delivering best in class marketing to build awareness, create prospective customers for content products (newspaper, subscriptions and membership) and safeguard the brand.


Marketing Graduate

Guardian News and Media

Aug 2014 - Mar 2016
  • One of twelve graduates on the commercial graduate scheme with placements across digital engagement, brand and product teams. Main responsibility was campaign management for product and brand campaigns.


Comms Intern

Weber Shandwick

Mar 2013 - Aug 2013
  • Responsible for key sector and new business research, managing social media platforms and creating client proposals.


Editor In Chief

The Edit Magazine

Mar 2012 - Apr 2013
  • Creatively directed the magazine, ran weekly editorial meetings, created new sections and oversaw the redesign of the magazine which won The Edit the NUS Scotland Award for Best Student Media 2013



Strategic Marketing, Media Policy, Communication Law

Glasgow Caledonian University

Aug 2010 - Apr 2014
  • Media and Communications



Most Effective Mobile Marketing Campaign - Effective Mobile Marketing Awards