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Siobhan McDade

Siobhan McDade

Marketing Manager, contentUnited Kingdom
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Matt Willey
Lily Bonesso
Kevin Fay
Siobhan McDade

Siobhan McDade

Marketing Manager, contentUnited Kingdom
Professions
  • Marketer
LevelMid Level
About me
A self-motivated, culturally curious individual with a blend of creative and strategic skills. Experience in developing brand strategy and managing large scale campaigns.
QuestionsProjectsExperienceTeam
Projects
  • Guardian global branding
    Guardian global brandingCoordinated the design team, commercial creative team and a branding agency to create guidelines for all Guardian News and Media marketing communications. These guidelines were rolled out globally and integrated into an online hub for staff and external parties to access.
  • Guardian April newspaper campaign
    Guardian April newspaper campaignA 6 week campaign to raise awareness with Independent readers post closure of the Independent newspaper and get Guardian readers back into the habit of purchasing a paper post Easter holidays. This campaign had a mutli-channel approach across cinema, VOD, social media, direct, OOH and owned channels. Sales hit their target each week, news stand was £536k up on budget and we saw an estimated conversion of 10% of Indy readers.
  • Guardian charity appeal
    Guardian charity appealThe marketing team was briefed in to support the annual editorial charity appeal, which was supporting six refugee charities. Our role was to reach a global audience and build a movement of solidarity against the misrepresentation of refugees and did this through a look and feel that was rolled out across onsite, social and email channels and a marketing plan that promoted pieces of content and encouraged not only donations but conversation about the crisis. Results: We raised over £2.6m from over 22,000 individual donors, that’s a 567% increase on 2014. Saw improved brand salience post campaign.
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Work history
    Marketing Manager & Content
    Responsible for driving long term strategy and delivering best in class marketing to build awareness, create prospective customers for content products (newspaper, subscriptions and membership) and safeguard the brand.
    Marketing Graduate
     - 
    One of twelve graduates on the commercial graduate scheme with placements across digital engagement, brand and product teams. Main responsibility was campaign management for product and brand campaigns.
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Skills
  • Advertising
  • Digital Media
  • Marketing PR
  • Brand Management
  • Marketing Strategy
  • Social Media Marketing
  • Creative Development
  • Communications
  • Agency Management
  • Brand Creative Strategy
  • Audience Analysis
  • Campaign Management Optimisation
  • ATL Advertising Management TV Press OOH Digital
  • Brand Communication Strategist
  • Brand Digital Guidelines
Education
    Strategic Marketing, Media Policy, Communication Law
     - 
    Media and Communications
Awards
    Most Effective Mobile Marketing Campaign - Effective Mobile Marketing Awards
    http://mobilemarketingmagazine.com/awards/2015-Winners/