Sion phillips is a creative director and brand strategist, having developed multimedia campaigns and 360° strategies for luxury brands including Miu Miu, Luxottica, Dior, Bally, Adidas, Benetton, diesel and coty. Over the past decade, sion has lead projects in branding, packaging, web development, social media strategy, and has experience at agencies including Mother and Droga 5. Over the past 3 years he led Dazed Media Studio the commercial arm of Dazed & Confused, Another and Nowness in London. Five years ago, he co-founded the jewelry house Uribe which presents collections in Paris and consults on design and product development for international luxury houses.
Work history
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Creative DirectorURiBE
London, United KingdomFull Time
URiBE is a London based fashion jewellery label led by myself & Tiffany Phillips. With a strong foundation in design and fashion, URiBE is defined by our unique backgrounds, heritage, and travel. URiBE started as a small business to share with Tiffany, and in under three years our products are available in over 30 global stores, online and boutique, as well as a blooming e-commerce business on our website. As a co-founder I am responsible for all brand creative direction, strategy, website, packaging and advertising. The project is ongoing.
Senior Art DirectorDazed Media
- London, United KingdomFull Time
Dazed Media is an independent fashion and culture media brand with 25 years of publishing expertise. It’s talent network is a powerful industry-leading directory of the best emerging visionaries and established icons across fashion, art and culture. The Dazed Media portfolio includes premium digital channels, iconic print titles, awardwinning video production and a pioneering creative studio, offering services for luxury and contemporary brands. My role at Dazed included working across all of its commercial clients on pitches and retained work. I was also responsible for the creative direction of all of Miu Miu’s social assets working closely with the team in house at Miu Miu in order to better establish the work relationship and meet all needs involved in the project. This project has seen an unprecedented growth of over 1.2m followers in the last 8 months. Dior Homme, Diesel and Luxottica are among other clients I oversee for advertorial work, social media campaign assets, and experiential.
Skills
- Creative Art Direction
- Design
- Fashion
- Luxury
- Branding
- Social Content
- Web Design
- Packaging
- Design Strategy
- Brand Creative Strategy