SK Lama

SK Lama

Creative/Art Director & DesignerLondon, United Kingdom
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Yewen Jin
Alice Cobert
Iman Roomes
SK Lama

SK Lama

Creative/Art Director & DesignerLondon, United Kingdom
About me
London based Creative and Art Director specialising in Social Campaigns, Content Creation and Motion Design, with over 8 years experience across tech, music, fashion, branding, online and print fashion publications, advertising and marketing. Working on creatives from conception to execution with a focus on target audience insights to create culturally relevant and engaging storytelling across product, content and campaigns. Previous clients include: MTV Music, Voxi Vodafone, Hunger Magazine, The Guardian, Notion Magazine, Vidsy and Amoveo.
  • Creative and Art Director | Available For Freelance Projects
    Creative and Art Director | Available For Freelance ProjectsAvailable for freelance work as a hands on Creative and Art Director with skills across motion graphics, graphic design and production. Want to create some culturally relevant and visually impactful work together? Hit me up for a chat!
  • Tattoo Girl for Rated
    Tattoo Girl for Rated2023 AW London Fashion Week, we took to the streets with a stunt-campaign duo, that involved getting papped and published online. The goal was to position Rated with credible fashion publications to reflect our aspirational ethos: a fashion platform for small creators to find true success. A very real feeling that we instilled in our (Rated) logo covered it girl, Chantelle, who was featured in Vogue, Dazed Media, HYPEBEAST, Fashion Street Canada, RUSSH Magazine and many more.
  • MTV Music x VOXI Vodafone TV Ident
    MTV Music x VOXI Vodafone TV IdentCreative and Animation for MTV Music x VOXI Vodafone ident
  • Hunger 12 Magazine Release Package
    Hunger 12 Magazine Release PackageMotion direction and design for Hunger Magazine's Issue 12 release
  • ISSUES: Harrison Raeburn. Session 3.
    ISSUES: Harrison Raeburn. Session 3.ISSUES is a series fashion film project which considers current problems both political and societal in order to disrupt what I like to call 'toss pot ideologies' or TPI for short. Tackling these with a multilayered emotional storyline matched with an individual concept for each Issue. Keep in mind that all issues are considered per film, however concentration is placed on the main issue being explored. 
  • Armani SS17 Collages: The Palms of Summer
    Armani SS17 Collages: The Palms of SummerI was briefed by Hunger to create a collection of visuals that showcased Armani's ready-to-wear capsule collection on their online platform. ​ "The Palms of Summer" art direction approach I pitched and executed, was a nod to the Armani collection's Indian-inspired designs. References were taken from Hindu mythology to create a vibrant series of illustrations.
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Projects credited in
  • ISSUES: Session 3
    ISSUES: Session 3A fashion film featured on Hunger TV
Work history
    Rated Global logo
    Rated Global logo
    Creative DirectorRated Global
    London, United KingdomFull Time
    From the conception of the brand, I’ve been driving and executing the creative vision, social strategy and social campaigns, resulting in over 11m organic views across Tiktok and Instagram, and converting over 1 million users on to the Rated app. - Spearheaded ideation, from briefing to workshops and execution of user-generated content, marketing materials, and campaigns as Content Director, managing teams of up to 9 cast and crew. - Identified discrepancies between development and marketing teams, followed by streamlining communication to ensure alignment on vision and goals, increasing productivity by 30%. - Executed installation and marketing creatives for brand collaborations with Fashion Thrift Social (Australia’s largest fashion marketplace) and independent London-based brands, increasing brand engagement and reach. - Reviewed and signed off micro-influencer outreach and campaign casting to ensure talent reflected the brand ethos and target audience to maximise ROI.
    Post Kulture logo
    Post Kulture logo
    Art DirectorPost Kulture
     - London, United KingdomFull Time
    Collaborating with directors, graphic designers and editors, I led the visual direction across branding, merch creation, marketing campaigns, OOH, socials and the Postkulture website. - Successfully pitched merch collections and campaign creatives to artists. - Executed content direction for collaborative marketing campaigns with artists including Lethal Bizzle, Cher Lloyd and the Hunna. - Managed campaign production teams of up to 15 cast and crew members. - Rebranded Mysnapp to Postkulture across website, packaging, social, B2B and B2C communications, increasing website visits by 170%.
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  • Adobe Photoshop/indesign/illustrator
  • Adobe After Effects
  • Adobe Premier Pro
  • Design/art Direction/creative/concepts/idea
    Ravensbourne University London logo
    Ravensbourne University London logo
    BA (Hons) Motion GraphicsRavensbourne University London
     - London, United Kingdom