Sky Lo

Sky Lo

Integrated Copy-based CreativeLondon, United Kingdom
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Matt Willey
Micaela McLucas
Richard Keeling
Sky Lo

Sky Lo

Integrated Copy-based CreativeLondon, United Kingdom
About me
Well-rounded with creativity and account servicing skills, multitasking capability, attention to detail, strong interpersonal and communication skills, combined with supervising large-scale integrated campaigns and events experience. Focus not only on traditional communication but also new media and technology implementation. A music lover having a band called Fad. Eager to explore movies, books, history, cultures and even underground and sub-cultures to be more comprehensive.
Projects
  • Fad Music Eggs (Personal Project)
    Fad Music Eggs (Personal Project)
  • Fad self-titled debut album (Personal Project)
    Fad self-titled debut album (Personal Project)Fad is an Alternative indie band based in Hong Kong, composes music mostly influenced in Brit-pop, together with different elements and textures. In Easter 2014, we released our self-titled album?Fad?, compiling our music throughout the years into it - British. Faddish. Alternative. Naive. Taste like a cream tea, bittersweet but not a symphony. Buy now: http://fadhkband.bandcamp.com/
  • NIKE Instagram Marathon
    NIKE Instagram MarathonNike’s successful “Let The Run Tell You Why” campaign spoke directly to the booming running population of China – And in the weeks leading up to the popular Hong Kong marathon, we mobilized a fleet of trucks that were equipped with a treadmill and a virtual replica of the course. That let them answer. Using Instagram video to capture their run inside the truck. As soon as they had finished, they could type out a reason and instantly share a 15 sec video clip online instantly through Facebook and Instagram.
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Work history
    F
    F
    Integrated Copy-based CreativeFreelance
    Responsibilities included: • Translating English to crafted Traditional and Simplified Chinese, helping clients’ business expand to China and Asia. • Copywriting on ATL, BTL, integrated, online, digital and social media that sells. • Proven work record for Ad agencies and reputable companies in Hong Kong and the UK.
    Ogilvy logo
    Ogilvy logo
    CopywriterOgilvy
     - 
    Responsibilities included: • Worked with a partner as an independent duo on at least 6 accounts. • Led the creative and copywriting development on ATL, BTL, integrated, online, digital and social media, communicated and bargained with clients to ensure the ideas stayed at the highest standard. • Supervised the complete creative output and large-scale campaigns for award-winning brands like NIKE ‘The Instagram Marathon’, KFC ‘Live Crispy’ Campaign, Lucozade ‘Energy Social Challenge’, Philips, Huawei, Tiffany & Co. and many more.
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Skills
  • Advertising
  • Music
  • Copywriting
  • Digital
  • Creative
  • Social Media Marketing
  • Creative Direction
  • Online Campaigns
  • Outdoor Campaigns
  • Print Campaigns
  • TV Campaigns
  • Communications
  • Band
  • Content and Media Writing
  • Copywriting
Education
    Master of Social Science in Advertising
     - 
    ng(hons) BEin Information Engineering
     - 
Awards
    Effie Awards APAC
    Bronze - NIKE Instagram Marathon
    Effie Awards Hong Kong
    Silver
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