Sky Lo

Integrated Copy-based Creative

FollowUnfollow

Join our Pro Plan to message Sky

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationLondon, United Kingdom

Projects

View all

Are you sure?

Do you really want to delete project Fad Music Eggs (Personal Project)?

Are you sure?

Do you really want to hide project Fad Music Eggs (Personal Project)?

Are you sure?

Do you really want to unhide project Fad Music Eggs (Personal Project)?

Are you sure?

Do you really want to delete project Fad self-titled debut album (Personal Project)?

Are you sure?

Do you really want to hide project Fad self-titled debut album (Personal Project)?

Are you sure?

Do you really want to unhide project Fad self-titled debut album (Personal Project)?

Are you sure?

Do you really want to delete project NIKE Instagram Marathon?

Are you sure?

Do you really want to hide project NIKE Instagram Marathon?

Are you sure?

Do you really want to unhide project NIKE Instagram Marathon?

Are you sure?

Do you really want to delete project KOWLOON MOTOR BUS - The Line of Life?

Are you sure?

Do you really want to hide project KOWLOON MOTOR BUS - The Line of Life?

Are you sure?

Do you really want to unhide project KOWLOON MOTOR BUS - The Line of Life?

About me

 

Well-rounded with creativity and account servicing skills, multitasking capability, attention to detail, strong interpersonal and communication skills, combined with supervising large-scale integrated campaigns and events experience. Focus not only on traditional communication but also new media and technology implementation. A music lover having a band called Fad. Eager to explore movies, books, history, cultures and even underground and sub-cultures to be more comprehensive.

Skills

 

  • Advertising
  • Music
  • Copywriting
  • Digital
  • Creative
  • Social Media Marketing
  • Creative Direction
  • Online Campaigns
  • Outdoor Campaigns
  • Print Campaigns
  • TV Campaigns
  • Communications
  • Band
  • Content and Media Writing
  • Copywriting

Work history

Currently

Integrated Copy-based Creative

Freelance

Sep 2015
  • Responsibilities included: • Translating English to crafted Traditional and Simplified Chinese, helping clients’ business expand to China and Asia. • Copywriting on ATL, BTL, integrated, online, digital and social media that sells. • Proven work record for Ad agencies and reputable companies in Hong Kong and the UK.

2015

Copywriter

Ogilvy Mather Group

Nov 2013 - Aug 2015
  • Responsibilities included: • Worked with a partner as an independent duo on at least 6 accounts. • Led the creative and copywriting development on ATL, BTL, integrated, online, digital and social media, communicated and bargained with clients to ensure the ideas stayed at the highest standard. • Supervised the complete creative output and large-scale campaigns for award-winning brands like NIKE ‘The Instagram Marathon’, KFC ‘Live Crispy’ Campaign, Lucozade ‘Energy Social Challenge’, Philips, Huawei, Tiffany & Co. and many more.

2013

Copywriter

Mccann Worldgroup

Aug 2011 - Nov 2013
  • Responsibilities included: • Drove the copywriting development and creative presentations, provided clients a pleasant presentation moment and ideas were sold effectively. • Creative award-winning campaigns across Solvil et Titus ‘Time is Love’, Wellcome Supermarket ‘Pushing Down Prices’, L'Oreal Paris, CYMA, FUZE tea, Nestle, Xbox 360, to name a few.

2011

Junior Copywriter

Chan Tsang Wong Chu Mee Ltd

Jun 2008 - Aug 2011
  • Responsibilities included: • Developed to be a well-rounded person with creativity, account and customer servicing skills combined, in this ‘No AS Department’ agency. • Creative on various campaigns which included: Kowloon Motor Bus ‘Naturally Good Passengers’, Sun Hung Kai Properties, ING, FANCL, Skol, Amoy.

Education

2008

Master of Social Science in Advertising

The Chinese University of Hong Kong

Aug 2007 - May 2008

    2006

    ng(hons) BEin Information Engineering

    City University of Hong Kong

    Aug 2003 - May 2006

      Awards

      2015

      Effie Awards APAC

      Effie Awards

      • Bronze - NIKE Instagram Marathon

      2015

      Effie Awards Hong Kong

      Effie Awards

      • Silver

      2015

      Effie Awards Hong Kong

      Effie Awards

      • Silver

      2015

      Effie Awards Hong Kong

      Effie Awards

      • Merit

      2014

      Kam Fan Awards

      Kam Fan Awards

      • Merit

      2014

      Kam Fan Awards

      Kam Fan Awards

      • Merit

      2014

      Kam Fan Awards

      Kam Fan Awards

      • Bronze

      2014

      Kam Fan Awards

      Kam Fan Awards

      • Merit

      2014

      Kam Fan Awards

      Kam Fan Awards

      • Merit