About me
Well-rounded with creativity and account servicing skills, multitasking capability, attention to detail, strong interpersonal and communication skills, combined with supervising large-scale integrated campaigns and events experience. Focus not only on traditional communication but also new media and technology implementation. A music lover having a band called Fad. Eager to explore movies, books, history, cultures and even underground and sub-cultures to be more comprehensive.
Projects
- Fad self-titled debut album (Personal Project)Fad is an Alternative indie band based in Hong Kong, composes music mostly influenced in Brit-pop, together with different elements and textures. In Easter 2014, we released our self-titled album?Fad?, compiling our music throughout the years into it - British. Faddish. Alternative. Naive. Taste like a cream tea, bittersweet but not a symphony. Buy now: http://fadhkband.bandcamp.com/
- NIKE Instagram MarathonNike’s successful “Let The Run Tell You Why” campaign spoke directly to the booming running population of China – And in the weeks leading up to the popular Hong Kong marathon, we mobilized a fleet of trucks that were equipped with a treadmill and a virtual replica of the course. That let them answer. Using Instagram video to capture their run inside the truck. As soon as they had finished, they could type out a reason and instantly share a 15 sec video clip online instantly through Facebook and Instagram.
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Work history
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Integrated Copy-based CreativeFreelance
Responsibilities included:
• Translating English to crafted Traditional and Simplified Chinese, helping clients’ business expand to China and Asia.
• Copywriting on ATL, BTL, integrated, online, digital and social media that sells.
• Proven work record for Ad agencies and reputable companies in Hong Kong and the UK.
CopywriterOgilvy
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Responsibilities included:
• Worked with a partner as an independent duo on at least 6 accounts.
• Led the creative and copywriting development on ATL, BTL, integrated, online, digital and social media, communicated and bargained with clients to ensure the ideas stayed at the highest standard.
• Supervised the complete creative output and large-scale campaigns for award-winning brands like NIKE ‘The Instagram Marathon’, KFC ‘Live Crispy’ Campaign, Lucozade ‘Energy Social Challenge’, Philips, Huawei, Tiffany & Co. and many more.
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Skills
- Advertising
- Music
- Copywriting
- Digital
- Creative
- Social Media Marketing
- Creative Direction
- Online Campaigns
- Outdoor Campaigns
- Print Campaigns
- TV Campaigns
- Communications
- Band
- Content and Media Writing
- Copywriting
Education
Master of Social Science in Advertising
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ng(hons) BEin Information Engineering
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