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Do you really want to delete project KOWLOON MOTOR BUS - The Line of Life?
Do you really want to delete project NIKE Instagram Marathon?
Do you really want to delete project Fad self-titled debut album (Personal Project)?
Well-rounded with creativity and account servicing skills, multitasking capability, attention to detail, strong interpersonal and communication skills, combined with supervising large-scale integrated campaigns and events experience. Focus not only on traditional communication but also new media and technology implementation. A music lover having a band called Fad. Eager to explore movies, books, history, cultures and even underground and sub-cultures to be more comprehensive.
Responsibilities included: • Translating English to crafted Traditional and Simplified Chinese, helping clients’ business expand to China and Asia. • Copywriting on ATL, BTL, integrated, online, digital and social media that sells. • Proven work record for Ad agencies and reputable companies in Hong Kong and the UK.
Responsibilities included: • Worked with a partner as an independent duo on at least 6 accounts. • Led the creative and copywriting development on ATL, BTL, integrated, online, digital and social media, communicated and bargained with clients to ensure the ideas stayed at the highest standard. • Supervised the complete creative output and large-scale campaigns for award-winning brands like NIKE ‘The Instagram Marathon’, KFC ‘Live Crispy’ Campaign, Lucozade ‘Energy Social Challenge’, Philips, Huawei, Tiffany & Co. and many more.
Responsibilities included: • Drove the copywriting development and creative presentations, provided clients a pleasant presentation moment and ideas were sold effectively. • Creative award-winning campaigns across Solvil et Titus ‘Time is Love’, Wellcome Supermarket ‘Pushing Down Prices’, L'Oreal Paris, CYMA, FUZE tea, Nestle, Xbox 360, to name a few.
Responsibilities included: • Developed to be a well-rounded person with creativity, account and customer servicing skills combined, in this ‘No AS Department’ agency. • Creative on various campaigns which included: Kowloon Motor Bus ‘Naturally Good Passengers’, Sun Hung Kai Properties, ING, FANCL, Skol, Amoy.
Bronze - NIKE Instagram Marathon