Sky Lo

Integrated Copy-based Creative

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCopywriter - Musician - Writer

Projects

About me

Well-rounded with creativity and account servicing skills, multitasking capability, attention to detail, strong interpersonal and communication skills, combined with supervising large-scale integrated campaigns and events experience. Focus not only on traditional communication but also new media and technology implementation. A music lover having a band called Fad. Eager to explore movies, books, history, cultures and even underground and sub-cultures to be more comprehensive.

Skills

  • Advertising
  • Music
  • Copywriting
  • Digital
  • Creative
  • Social Media Marketing
  • Creative Direction
  • Online Campaigns
  • Outdoor Campaigns
  • Print Campaigns
  • TV Campaigns
  • Communications
  • Band
  • Content and Media Writing
  • Copywriting

Companies I’ve worked with

View all
  • Ogilvy

    Ogilvy

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    • Advertising
  • F

    Freelance

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    Work history

    Currently

    Integrated Copy-based Creative

    Freelance

    Sep 2015
    • Responsibilities included: • Translating English to crafted Traditional and Simplified Chinese, helping clients’ business expand to China and Asia. • Copywriting on ATL, BTL, integrated, online, digital and social media that sells. • Proven work record for Ad agencies and reputable companies in Hong Kong and the UK.

    2015

    Copywriter

    Ogilvy

    Nov 2013 - Aug 2015
    • Responsibilities included: • Worked with a partner as an independent duo on at least 6 accounts. • Led the creative and copywriting development on ATL, BTL, integrated, online, digital and social media, communicated and bargained with clients to ensure the ideas stayed at the highest standard. • Supervised the complete creative output and large-scale campaigns for award-winning brands like NIKE ‘The Instagram Marathon’, KFC ‘Live Crispy’ Campaign, Lucozade ‘Energy Social Challenge’, Philips, Huawei, Tiffany & Co. and many more.

    2013

    Copywriter

    Mccann Worldgroup

    Aug 2011 - Nov 2013
    • Responsibilities included: • Drove the copywriting development and creative presentations, provided clients a pleasant presentation moment and ideas were sold effectively. • Creative award-winning campaigns across Solvil et Titus ‘Time is Love’, Wellcome Supermarket ‘Pushing Down Prices’, L'Oreal Paris, CYMA, FUZE tea, Nestle, Xbox 360, to name a few.

    2011

    Junior Copywriter

    Chan Tsang Wong Chu Mee Ltd

    Jun 2008 - Aug 2011
    • Responsibilities included: • Developed to be a well-rounded person with creativity, account and customer servicing skills combined, in this ‘No AS Department’ agency. • Creative on various campaigns which included: Kowloon Motor Bus ‘Naturally Good Passengers’, Sun Hung Kai Properties, ING, FANCL, Skol, Amoy.

    Education

    2008

    Master of Social Science in Advertising

    The Chinese University of Hong Kong

    Aug 2007 - May 2008

      2006

      ng(hons) BEin Information Engineering

      City University of Hong Kong

      Aug 2003 - May 2006

        Awards

        2015

        Effie Awards APAC

        Effie Awards

        • Bronze - NIKE Instagram Marathon

        2015

        Effie Awards Hong Kong

        Effie Awards

        • Silver

        2015

        Effie Awards Hong Kong

        Effie Awards

        • Silver

        2015

        Effie Awards Hong Kong

        Effie Awards

        • Merit

        2014

        Kam Fan Awards

        Kam Fan Awards

        • Merit

        2014

        Kam Fan Awards

        Kam Fan Awards

        • Merit

        2014

        Kam Fan Awards

        Kam Fan Awards

        • Bronze

        2014

        Kam Fan Awards

        Kam Fan Awards

        • Merit

        2014

        Kam Fan Awards

        Kam Fan Awards

        • Merit