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Sofia Best

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  • Fashion
  • Marketing PR
  • Retail
  • Blogging
  • Editorial
  • Stylist
  • Office
  • Powerpoint
  • Word
  • Art Gallery Administration
  • Magazine Editing
  • Fashion Theory
  • Social Media Content Creation
  • Writing Communication
  • Magazine Management

Work history



The Past and The Pending

Jan 2008
  • Founder and Editor in Chief of The Past and the Pending - Fashion blog with over 4500 subscribers. - Website address: - Reporter on fashion shows and trend spotter at all Copenhagen Fashion Weeks since 2010. - Focus on personalized fashion, and style inspiration. - Active within the Copenhagen fashion circuit - Behind the scenes coverage of many events, such as Urban Outfitters Copenhagen Fashion Week event with Swedish designers Ebba & Gabomilla Nielsen; and the Weekday x Stine Goya PR Brunch. Guest blogger for The Fashion Insider - With the segment name “A Steaming Cup of Trendiness by S.” - “The Fashion Insider” has about 42.000 view counts. - Website address: Model for blogger FaceHunter - Digital interactive campaign for Giorgio Armani eyewear - Based through Armani’s website


Art Gallery Intern

Farschou Foundation Beijing

Apr 2014 - Jun 2014
  • Based in the 798 Art District in Beijing, China for three months. - Close up knowledge of the arts world, both in China and in Western settings. - I learned off by heart the entire structure of an art foundation and followed the installation, opening and running of the show Danh Vo: We The People, which saw massive critical success. - Danh Vo is a prominent Danish/Vietnamese artist, from whom I also learned valuable insights of the arts industry.


Storage Assistant & Webshop Customer Service Support


Jan 2014 - Aug 2014
  • - YouHeShe is a renown Danish online shop, which also has a showroom in the heart of Copenhagen - Products are mainly luxury brands, such as Isabel Marant, Chanel, Fendi, Gat Rimon, Iro, Acne, and Danish brands such as Stine Goya. - I functioned as an all around helping hand within this company, I supported the head of storage and head of customer service, and later took over these roles myself for a period before moving to London. - I assisted on product and model shoots for the website, in steaming, reading of outfits and cataloguing of items for each photo


PR Intern

Agency V

May 2013 - Jul 2013
  • Short term internship at Copenhagen office of fashion PR agency. - Asstiance with cataloging and loaning of samples from showroom to ie. magazines and stylists - Packaging and sending of samples in proper fashion - Liaising with said magazines and stylists - Collection of clippings featuring client's products - Prep. work and help for press days, Copenhagen Fashion Week and other client events.


Sales Advisor

Other Stories

Feb 2013 - Jul 2013
  • Sales Advisor in the Copenhagen branch of the fashion label & Other Stories, helped with the start-up and early development stages by being part of the first wave of employees - Close-knit working with management and a large team of sales advisors, all working together to create the initial first impression of the new brand. - Heavily customer-service minded environment. - Responsible for cashier work, systematic approach with complex storage system, visual merchandising, being visible and approachable on the floor, being outgoing and helpful towards customers. - Great insight in the making of a huge brand venture. - Active part in shaping, evolving and structuring the brand in-store and on broader levels.


Editor In Chief

EG Transmission

Jul 2012 - May 2013
  • - Organization and leadership of a monthly magazine - Circulation circa 1500 issues - Local magazine, based out of Espergærde Gymnasium - Editing, writing, creative direction are but a few of the main areas I worked in. - Manager of about 30 journalists, photographers, it-specialists and editors. - Each issue had it’s own theme, with essays, interviews and relevant photo-articles going in depth on this topic. - Writer of the permanent segment “Spot On”, focusing on the latest fashion trends, but also with more academic takes on fashion as a science and historical tool.


Freelance Stylist

Jane Burchard

Aug 2011 - Jan 2015
  • - Fashion accessories, mainly jewelry and handbags - Assistance in creative development of the brand's visual image, marketing plan, including Internet shop - Responsible for stylizing of products, both for photography and for customers. - Assistance in design of certain products, such as jewelry.


Teenage Panel Member

Go’ Aften Danmark

Jan 2010 - Dec 2010
  • - Live debate on the TV show “Go’ Aften Danmark” every other Thursday - The teenage panel consisted of 4 members - Discussion of topics such as fashion, trends, youth culture and relevant political news


Marketing & PR Intern

Nordisk Film

Nov 2009 - May 2010
  • Internship as PR/Marketing assistant - Assistance with marketing strategies, such as that for the movie “New Moon”. - Consultant on business ventures focused towards prospects of buying movie rights that would be marketed towards my demographic (young/teenage girls in Denmark). - Responsible for assisting event planning and management of the gala premiere of “New Moon”. Professional blogger/facebooker - Responsible for the “Twilight – Denmark” facebook fanpage - Over 200.000 subscribers - Updates on all info, news, events etc concerning Twilight, mainly focused on the release of movies, merchandise and competitions - Main goal – to function as an active marketing device, which fans could rely on as an information source and contact if needed



Fashion Communication: Fashion History and Theory

Central Saint Martins

Aug 2014 - Jan 2015
  • Fashion studies focused on the academic side of fashion, more specifically, the theoritical and historical approaches.