Founder and Editor in Chief of The Past and the Pending - Fashion blog with over 4500 subscribers. - Website address: www.thepastandthepending.tumblr.com - Reporter on fashion shows and trend spotter at all Copenhagen Fashion Weeks since 2010. - Focus on personalized fashion, and style inspiration. - Active within the Copenhagen fashion circuit - Behind the scenes coverage of many events, such as Urban Outfitters Copenhagen Fashion Week event with Swedish designers Ebba & Gabomilla Nielsen; and the Weekday x Stine Goya PR Brunch. Guest blogger for The Fashion Insider - With the segment name “A Steaming Cup of Trendiness by S.” - “The Fashion Insider” has about 42.000 view counts. - Website address: www.thefashioninsider.tumblr.com Model for blogger FaceHunter - Digital interactive campaign for Giorgio Armani eyewear - Based through Armani’s website
Based in the 798 Art District in Beijing, China for three months. - Close up knowledge of the arts world, both in China and in Western settings. - I learned off by heart the entire structure of an art foundation and followed the installation, opening and running of the show Danh Vo: We The People, which saw massive critical success. - Danh Vo is a prominent Danish/Vietnamese artist, from whom I also learned valuable insights of the arts industry.
- YouHeShe is a renown Danish online shop, which also has a showroom in the heart of Copenhagen - Products are mainly luxury brands, such as Isabel Marant, Chanel, Fendi, Gat Rimon, Iro, Acne, and Danish brands such as Stine Goya. - I functioned as an all around helping hand within this company, I supported the head of storage and head of customer service, and later took over these roles myself for a period before moving to London. - I assisted on product and model shoots for the website, in steaming, reading of outfits and cataloguing of items for each photo
Short term internship at Copenhagen office of fashion PR agency. - Asstiance with cataloging and loaning of samples from showroom to ie. magazines and stylists - Packaging and sending of samples in proper fashion - Liaising with said magazines and stylists - Collection of clippings featuring client's products - Prep. work and help for press days, Copenhagen Fashion Week and other client events.
Sales Advisor in the Copenhagen branch of the fashion label & Other Stories, helped with the start-up and early development stages by being part of the first wave of employees - Close-knit working with management and a large team of sales advisors, all working together to create the initial first impression of the new brand. - Heavily customer-service minded environment. - Responsible for cashier work, systematic approach with complex storage system, visual merchandising, being visible and approachable on the floor, being outgoing and helpful towards customers. - Great insight in the making of a huge brand venture. - Active part in shaping, evolving and structuring the brand in-store and on broader levels.
- Organization and leadership of a monthly magazine - Circulation circa 1500 issues - Local magazine, based out of Espergærde Gymnasium - Editing, writing, creative direction are but a few of the main areas I worked in. - Manager of about 30 journalists, photographers, it-specialists and editors. - Each issue had it’s own theme, with essays, interviews and relevant photo-articles going in depth on this topic. - Writer of the permanent segment “Spot On”, focusing on the latest fashion trends, but also with more academic takes on fashion as a science and historical tool.
- Fashion accessories, mainly jewelry and handbags - Assistance in creative development of the brand's visual image, marketing plan, including Internet shop - Responsible for stylizing of products, both for photography and for customers. - Assistance in design of certain products, such as jewelry.
- Live debate on the TV show “Go’ Aften Danmark” every other Thursday - The teenage panel consisted of 4 members - Discussion of topics such as fashion, trends, youth culture and relevant political news
Internship as PR/Marketing assistant - Assistance with marketing strategies, such as that for the movie “New Moon”. - Consultant on business ventures focused towards prospects of buying movie rights that would be marketed towards my demographic (young/teenage girls in Denmark). - Responsible for assisting event planning and management of the gala premiere of “New Moon”. Professional blogger/facebooker - Responsible for the “Twilight – Denmark” facebook fanpage - Over 200.000 subscribers - Updates on all info, news, events etc concerning Twilight, mainly focused on the release of movies, merchandise and competitions - Main goal – to function as an active marketing device, which fans could rely on as an information source and contact if needed
Fashion studies focused on the academic side of fashion, more specifically, the theoritical and historical approaches.