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Sofia da Silva

Graphic Designer

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Projects

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About me

I am friendly, fun and have a genuine love of people. I lived in different countries for 17 years but I am so excited and grateful to be living in the best country in the whole world with the best people. I loved drawing from a young age and colour is always the first thing I notice wherever I go. After a few years working in marketing and advertising I felt like I wanted to use more of my creative energy and I studied graphic design. When I started in my first job I remember thinking, ‘this is me’. Having my background in marketing means I can offer more than just design. When working on projects my goal is to hear my client say, ‘I love it’.

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Skills

  • Adobe Photoshop/indesign/illustrator
  • Digital/ Print
  • Brochures
  • Adverising
  • Branding Identity
  • POS
  • Invitation Design
  • Exhibit Design
  • Packaging
  • Presentations

Work history

Currently

Senior Graphic Designer

Wild Ink Design Studio

Oct 2005
  • Auckland, New Zealand
  • Full Time
  • Professional Achievements • Delivery of projects from concept development to finished art • Wide range of clients in New Zealand and Australia • Strong and flexible working relationships with clients • Well-developed communication, time management and organisation skills Personal Attributes • A conceptual thinker who likes to look beyond the brief • The ability to think up unique creative solutions • Passion for graphic design and a perfectionist approach to projects • Accuracy and attention to detail • An active and passionate interest in monitoring and keeping up with design trends • Providing outstanding creative and service • Clear communication skills and vision Brands Auckland Kindergarten Association, Brand USA, P&O Cruises, Qantas Holidays, Qantas, Viva! Holidays, OPSM, Luxottica, Blackmores, Canterbury Clothing, Burns & Ferrall, Surf Life Saving, Salon Only, Matis Paris, Sexy Hair, Fit Kitchen, Moneytech as well as others.

2005

Graphic Designer

Morton Branding

Sep 2003 - Oct 2005
  • Sydney, Australia
  • Full Time
  • Working for this packaging design agency in Sydney, my role included the design of packaging, POS material, sales promotions, brochures, presentations and art directing food photography. Brands Breville, Schwarzkopf, Kotex, Stolichnaya, Up & Go, Kleenex, Taubmans, Scotts Osmocote, Aldi, George Weston Foods.

2003

Account Coordinator

McCann Erickson

Oct 2000 - Sep 2003
  • Sydney, Australia
  • Full Time
  • Supporting the Regional Business Director co-ordinating activities for Johnson & Johnson in Asia Pacific. Managing projects to produce POS, brochures, newspaper, magazine, TV, radio and outdoor advertising.

2000

Marketing Assistant

Chello Broadband

Sep 1998 - Jul 2000
  • Amsterdam, Netherlands
  • Full Time
  • Implementing launch events, road shows, outdoor advertising, merchandise and creating multimedia presentations during the very fast and exciting start up of this internet company in Europe.

1997

Marketing Assistant

DB Breweries

Jun 1996 - Dec 1997
  • Auckland, New Zealand
  • Full Time
  • Coordinating all marketing activities for Flame Beer. Developing briefs, liaising with agencies, coordinating production of TV and radio advertising, developing the website, promotions, POS and merchandise.

1996

Marketing Assistant

Whakapapa Ski-field

Apr 1996 - Jul 1996
  • Mount Ruapehu, Manawatu-Wanganui 4691, New Zealand
  • Freelance
  • Coordinating events, sponsorships and ski shows. Developing promotions, advertising material, the website, press kits, presenting radio ski reports, hosting media personnel, journalists and travel agents.

Education

2003

Diploma Graphic Design

CATC Design School

Jan 2001 - Nov 2003
  • Sydney, Australia

1992

Diploma in Advertising and Marketing Communications

Auckland University of Technology

Feb 1990 - Nov 1992
  • Auckland, New Zealand