About me
Enthusiastic, creative and dedicated individual who works hard to reach her goals. I'm a digital marketer with design qulifications specializing in digital campaigns, paid media, email marketing, website management, social media, content creation, analytics and CRM. Further than that I have excellent communication skills in English, Swedish and German. Happy to connect over anthing marketing/design related, please reach out!
Work history
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Campaign ExecutiveDegreed
London, United KingdomFull Time
Degreed is a learning and upskilling platform for enterprise and mid-market organizations.
Responsible for the development and execution of paid media campaigns and strategies across EMEA, APAC, and LATAM. Playing a key role in expansion of these regions. Also involved with UX research doing stretch projects for the product teams.
Key Achievements:
- Led region-specific lead-generation campaigns in EMEA, APAC and LATAM through strategic collaboration with local media partners, resulting in the creation of a new pipeline exceeding $30 million and netting over $4 million in new business
- Successfully fine-tuned paid media campaigns, achieving a 40% improvement in conversion rates.
- Played a crucial role in Degreeds' expansion into 10+ new markets, driving remarkable growth in the different regions with a surge of up to 150% in lead generation within key markets.
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Senior Marketing Associate EMEAiCIMS
- London, United KingdomFull Time
iCIMS is a leading enterprise recruitment platform that empowers employers to attract, engage, hire and advance talent.
Responsible for developing and executing comprehensive demand generation strategies tailored to the market dynamics of the EMEA region Played a pivotal role in expansion of the EMEA region and significantly enhancing brand visibility.
Key achievements
- Led localized demand-generation campaigns in EMEA with local media partners that led to the generation of $20M+ new pipeline and $3M+ net new business.
- Supported expansion of iCIMS into 5+ new markets and contributed to the growth of the EMEA region with up to 225% lead increase in key markets.
- Developed and executed a comprehensive webinar strategy, resulting in a substantial increase in attendance and engagement. This initiative not only educated our audience but also positioned iCIMS as a thought leader in the talent acquisition space.
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Skills
- Social Media Marketing
- Digital Marketing
- Copywriting
- Event Organisation
- Google Analytics
- Campagin Management
- Content Creation
- E-mail Campaigns
- Hubspot
- SaaS
Education
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DiplomaLondon College of Intrnational Business
London, United Kingdom
Diploma in Marketing Communications
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DiplomaThe UX Design Institute and Glasgow Caledonian University.
- Glasgow, United Kingdom
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