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Sofia Jergner Ekervik

Creative

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWriter - Model - Art Director - Creative Director - Trend Forecaster - Assistant Editor - Marketing Assistant

About me

I see myself as a creative and clever observer who believes in the art of detail and timing. I have approached the world of design and communication from many angles, thankful of having met and worked with a lot of determined creators from all over the world, who love and live for their design and expression. I strongly believe in storytelling, that everything and everyone has an important story to share.

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Skills

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
  • Word
  • French
  • Swedish
  • Social Media Content Management
  • Fashion and Trend Forecasting
  • Trend Forecasting

Work history

Currently

Trend Forecaster

Swedish Fashion Council

Mar 2016
  • Stockholm, Sweden
  • Freelance
  • Being part of the Trend and Forecasting team my tasks included: forecasting for seasonal inspiration and fashion guides, copywriting, colour selectioning using the Pantone and NCS colour libraries, layout using InDesign and planning of social media content. Content research on upcoming trends in science, architecture, fashion and art for the Inspiration Guides of A/W 17/18. Trend reporting from design fairs in Stockholm, London and Paris.

2016

Editorial Assistant

Jocks & Nerds Magazine

May 2016 - Aug 2016
  • London, United Kingdom
  • Internship
  • Contributing writer for the website, writing stories on upcoming trends, products and collaborations within the men’s style industry, along with cover stories and in-depth interviews with people part of the magazine’s network.

2016

Editorial Assistant

Tack Press

May 2016 - Sep 2016
  • London, United Kingdom
  • Internship
  • Taking part in creation of and strategy for advertising campaigns, films and events. Contributing with story telling and writing for Jocks&Nerds Magazine, Disegno Magazine and Tack Studio.

2016

Creative Intern

Swedish Fashion Council

Mar 2016 - Apr 2016
  • Internship
  • research of trend and tendence forecast, content, production of text and copywriting, work with colour swatch cards, layout in InDesign, editing, caring for social media updates and social media content.

2015

Reception

Paris Yoga Shala

Mar 2015 - Jul 2015
  • Paris, France
  • Full Time
  • In charge of the reception and bookings at the yoga centre Paris Yoga Shala.

2015

Sales Assistant

Buly 1803

Mar 2015 - Jul 2015
  • Paris, France
  • Full Time
  • At Buly 1803 my task was to communicate the brand and the story of the brand to the consumers, advice the consumers on the fine and exclusive selection of beauty products and tools from all around the world, as well as making sure the store was a welcoming place for an audience of customers from each corner of the world.

2015

Assistant Manager

Soup & Juice

Mar 2013 - Jul 2015
  • Paris, France
  • Full Time
  • During my two years as manager of the flagship store I was in charge of customer queries, development of communication between the direction and the staff, as well as between the store and its customers. I had the responsibility of the visual display of the products in the store.

2015

Feature Writer

Tête-à-Tête Magazine

Jan 2013 - Jan 2015
  • Paris, France
  • Freelance
  • I hosted 2-4 pages in each monthly issue of the magazine. I shared stories and portraits from my daily life as a curious and creative woman in Paris, working in the events and fashion industry.

Education

Currently

Advertising Design

Hong Kong Polytechnic University

Jan 2017
  • Hong Kong
  • The aim is to provide students with the creative skills and knowledge that are necessary for a successful career in advertising. The objective is to enable students to create and produce effective advertising based on marketing research, consumer behaviour study, strategic planning, creative concepts, art direction, copywriting, design techniques, communication skills and social responsibility. An understanding of the Hong Kong and Chinese mainland markets in the context of economic, cultural, social and technological development will underpin the curriculum. Our all-round approach to develop students’ professional and generic competence sets it apart from other universities or colleges.

Currently

Advertising Strategy

UAL

Sep 2015
  • London, UK
  • Working in a creative environment on live briefs and projects for clients and for the University. The course is about challenging and develop your creativity through individual projects and group work. By working with real clients there are big opportunities to build a solid personal portfolio and create a valuable network.

2012

Ccfs (cours de Civilisation Francaise de LA Sorbonne

Université Paris-Sorbonne

Jul 2012 - Dec 2012
  • Paris, France
  • French Language and French Culture