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Sofia Lloyd

Graphic Designer

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About me

Originally from the UK I moved to Hong Kong in 2015 to continue my design career outside of Europe. Graduating from London College of Communication in 2012, I have experience working in-house, freelance and also most recently for a digital agency which allows me to adapt to very different styles of work. I am predominantly interested in 2D design and print but am also adaptable to the digital side. I am able to follow projects from concept stage to the final outcome and have excellent proficiency in the Adobe suite.

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Skills

  • Print
  • Photoshop
  • Indesign
  • Illustrator
  • Microsoft Office
  • Editorial
  • Keynote
  • Branding
  • 2D Design

Work history

Currently

Creative Graphic Designer

Imagination

Jan 2016
  • Hong Kong
  • Full Time
  • I joined the Hong Kong team as a Creative in January 2016. Specialising in print I designed the 2D graphics for major brand projects and saw it through to the output stage, wether it be large exhibition graphics, signage or billboards, down to invitations and lanyards. Imagination has also broadened my skills way beyond just print, I also gained experience in more digital layouts for screen, presentation design for pitches and presenting for others.

2015

Graphic Designer

Geronimo Inns

Aug 2013 - Aug 2015
  • London, United Kingdom
  • Full Time
  • I joined Geronimo as a Junior Designer, working alongside the head of design, looking after all aspects of marketing for the pubs. Geronimo Inns has venues all over London, focussing on great food, wine and private hire space. Moving out of my junior role at the end of 2014, I then became the sole designer for the company, managing jobs for 37 pubs. Duties included the planning and designing of all seasonal campaign collateral from the theme to the printing stage. Collateral included booklets, beer mats, sending emailers, digital promotion, menu formats, promotional flyers, posters and photography. Also designing the quarterly newspaper and creating the back of house marketing for pub managers. I also dealt with many new pub launches for which collateral had to be planned, designed and printed to tight deadlines, and tender presentations for new pub sites. It has taught me to work well under intense pressure and deadlines which also developed my design skills no end in this role.

2013

Graphic Designer

Sweet Couture Cake Boutique

Aug 2012 - Jul 2013
  • Twickenham, United Kingdom
  • Full Time
  • Designer in-house for the cake boutique. My roles included advertising, digital advertising and seasonal promotions. Marketing roles included organising events and boosting the company’s media coverage.

Education

2012

Bachelor of Arts (BA) Graphic Communciaiton

University Of The Arts London

Sep 2008 - Jun 2012
  • London, United Kingdom