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dropping content - since 1990 --
I have played an active role in +Co (an invitation-only wholesale directory aimed emerging designers) business development and I have been responsible for key aspects of the +Co business. Among key tasks were: • support with preparing monthly profile publishing butches, • market analysis, • sell and support selling concept to select business to obtain buy-in, • liaise with founders and team to upload, fact-check and schedule publishing, • support with wider marketing activities and customer acquisition, • monitor sales and database growth by preparing monthly internal reports. At this present time, my tasks are geared towards the development of an efficient Online Advertising strategy to promote the company’s core service, B+C, a fashion B2B online publication.
Huyke is eager to explore the London scene. Over the duration of the second term of my MA, I am working as consultant throughout the creation of both Look Book and Sales Book of Huyke FW15 Lingerie collection, creating brand tone of voice and style guides in order to reach appeal and to successfully market and distribute the brand over the English audience. I am also in charge to reach out to the selected stockists and stores in the city acting as company spokeperson
As contributor Editor, I wrote articles exploring fashion – design – architecture. Content editing after doing extensive trend research
Three months internship working in-house and across different Museum departments and divisions. Organizing conferences and events. Assisting the communication team managing the Hermitage newspaper by editing and translating articles. Responsible for the public relationships (PR) with educational and cultural institutions on behalf of the museum. Responsible to meet some important guests of the Museum
As to this multi-brand retail company, I worked for one year as Assistant Buyer and Visual Merchandiser. I was assisting the main Store Buyer in: • organizing Buying Sessions in many different showrooms (among them Prada, Valentino, Armani, Fendi, Versace, Etro, Moncler, Alexander McQueen, Jimmy Choo, Stella McCartney, Maison Martin Margiela, Kenzo, dsquared2, Acne Studios, MSGM, Neil Barrett, Fausto Puglisi, Tory Burch) • the selection and negotiation of premium merchandise optimising the company’s budget • understanding quickly customers’ desires and creating the most suitable selection of apparel for boutiques and export markets as China, Korea, Japan I was responsible: • to maintain and update the company database with accurate information • to successfully build and maintain a profitable relationship with suppliers -
PR activities for many brand's store in Milan (naming a few Verger, Skitsch). The main focus of the marketing campaigns were: updating the brands’ social network profiles and advertising on social media sites to support the store selling and distributing flyers
Fashion Entrepreneurship and Innovation
Economics and Management
PR and communication