About me
Music Business and Event Management graduate with a first-class honours degree and three years experience as an independent promoter and an artist manager. These experiences have helped me gain valuable industry knowledge and develop business, management and creative skills while improving self-awareness and ability to work in teams and communicate effectively.
My unique offering to the creative industries is that I will go above and beyond to support artists in achieving their aspirations by providing exceptional personalised care, working collaboratively, and constantly seeking new innovative ideas. I have the drive to play a part in transforming the music industry into a more safe and inclusive space for current and future generations.
Work history
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Music ManagerAfterdark Music Group
- Birmingham, United KingdomFreelance
founder of Afterdark, an artist management and promotion company focusing on alternative/rock/indie talent.
executed an effective release campaigns for an alternative rock band whose first single reached 12.8k streams
put on two sold-out shows in Birmingham at The Sunflower Lounge and Deadwax Digbeth
planned and executed artist & brand development strategies
secured slots for artists on the roster to perform at The Great Escape, 2000 Trees and TRUCK festival
planned effective omnichannel marketing campaigns
conducted market research, audience and competitor analyses
created budgets and day sheets for artists and shows (Microsoft Office)
Instagram Link: @afterdarkmusicuk
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Music PromoterI've Seen Better Promotions
- Birmingham, United KingdomFreelance
co-founded a local music promotions company supporting emerging talent
promoted over 15 live shows in Birmingham
scouted talent
liaised with artists, managers, booking agents and venues
organised a tour (Birmingham, Brighton, Manchester)
organised a fundraising show in support of mental health - all profits (£300) were donated to Campaign Against Living Miserably
organised a live-stream charity event - all profits (£100) were donated to the Music Venue Trust to support grass-roots venues during the pandemic
managed social media and implemented creative marketing strategies
designed logos and posters (Adobe Illustrator & Adobe Photoshop)
edited promotional videos (Premiere Pro)
Instagram Link: @iveseenbetterpromotions
Skills
- Analytical Skills
- Problem Solving
- Project Management
- Market Analysis
- Market Research
- Communication Skills
- Teamworking
- Music Branding
- Music Events
- Music Management
Education
B
B
BABIMM Birmingham
- Birmingham, United Kingdom
Graduated with First Class Honours
Modules:
Music Business:
Artist Management; Business & Enterprise; Financing Creativity; The Music Business; Business Ethics & Music Law
Event Management: Live Music: Booking & Promotion, Events & Tours; Event Safety; Festival Management; Live Sound; Event Sustainability; Audience Experience & Motivation;
Marketing:
Marketing & PR; Social Media & Digital Marketing; Consultancy & Market Research; Digital Arts & Branding
Creative Industries:
Creative Video Production; Creative Industries: Creative Collaboration, Context & Culture; Creativity, Identity & Agency
Dissertation: Can an Equation for the Most Effective Use of an Artist Manager's Time Be Generated and Applied?
Overview:
There is a growing concern over the commercial sustainability of artist management in the modern music industry, which prompted the debate over the relevance of the traditional 20% commission model. This dissertation explored and proposed an alternative hybrid business model and discovered that there is no single overarching equation for the most effective use of an artist manager's time but that a series of equations can be produced. These equations can be adopted in music management practice and programmed into digital software for time-saving and organisation. In addition, a framework for creating a balanced roster of artists was developed by applying the BCG matrix to improve artist management practice further.