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Sofya Gething

Junior SVOD Product Manager


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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Product Manager

About me

I started to work in film and media in 2010 and since then I’ve finely tuned my expertise within impeccable management of projects within fast paced environment. Since the beginning of my career, I have worked with the range of departments - project and product management, content, PR and marketing. My qualifications: * Experience working for the TV broadcaster (Viasat World), film and media festival (Cannes Lions International Festival of Creativity, Moscow Film Festival), digital agency (Maido) and others. * Outstanding knowledge of movies and film industry. Experience working with linear channels, VOD and SVOD. * Passion for everything digital! * Visual acumen - experience creating banners and posters and also working with the design team to create the user-friendly layouts for the frontend. * Skillful project and product manager - I have worked with international teams and freelancers and handled the variety of projects at the same time. * Excellent communication skills - I have proven to be an effective and helpful worker by assisting A-listers at Moscow Film Festival, and assisting the digital jury at Cannes Lions International Festival of Creativity) * Knowledge and experience working with CMS, CRM, Adobe Creative, HTML * Writing skills - professional experience writing campaign analysis, reports, briefs, user-journeys. Also, wrote and directed the documentary about the feminist groups in Russia.


  • Product Marketing
  • Producing
  • Python
  • Data Analysis
  • Google Analytics
  • Marketing
  • Programming
  • Planning
  • Film

Work history


Junior SVOD Product Manager

Viasat World Limited

Jan 2018
  • London, United Kingdom
  • Full Time
  • Own the project development and product TV1000 Russian Kino (iOS app, Android app, web) Project & Product Management - Manage the team of freelancers, programmers, developers and designers to reach the targets on time and within budget. - Organise, facilitate and lead the meetings with senior management of Viasat World. - Create the digital developments roadmaps and collaborate with the Marketing & Business Development teams to create the development wishlists and backlogs. - Create user-story maps and manage the product backlog for build phase with the external development team. - Successfully deliver the backlog stories despite the complex and challenging tech. - Responsible for the developing UX design and user-friendly functionality of the website. Content & Marketing - Preview titles for the potential acquisition for the SVOD platform. - Strategically manage the content planning and implement the effective curating of films. - Research potential events and premiers to promote TV1000 Russian Kino service. - Own social media pages, write the social media content which had increased the posts reach. - Create an effective promotional plan for the new content on TV1000 Russian Kino. - Use Adobe Photoshop and Adobe Premier Pro to create visual promo assets with TV1000 Russian Kino branding. - Maintain the successful ASO strategy in Russian market and have increased the visibility in US and European stores (Google Play, Appstore). Admin - Write weekly performance reports. - Keep senior management updated on the progress of developments. - Organise brainstorming sessions with different departments to improve the user-journey. - Manage the assets on CMS system. - Publish the updated versions of the app on Google play and IOS stores. - Overview the acquisitions lists and upload the newly bought assets to the server. - Keep contact with the major distributors and film studios to request media materials. - Process the invoices for the Planning department


Junior Programme Planner

Viasat World Limited

Mar 2017 - Jan 2018
  • London, United Kingdom
  • Full Time
  • - Planned the monthly grids for the TV1000 World Kino Channel (Ukraine) & TV1000 Russian Kino Global (Europe & US &Israel) and assisted in the planning long-term strategies. - Contributed to the channel rebranding with the content strategy ideas and new stunts. - Previewed the available distributors' film selections and assisted in buying new titles for the World Kino channel. - Brainstormed stunt ideas for the TV1000 World Kino Channel and created the stunt presentations for the channel managements meetings. - Served as an ambassador of the TV1000 brand on film festivals (London Film Festival, Russian Film Festival) to seek the potential titles that would suit World Kino channel. - Ensured any necessary schedule changes are made and communicate these with affected internal and external stakeholders. - Selected and curated the content for the promotion ideas. - Researched competitor channels and market influences and their impact on the feeds. - Produced the makelists (ad highlights) for the TV1000 World Kino Channel. - Managed and updated all the relevant documentations including the inventory of the World Kino channel. - Checked the delivery of channel’s content and made the amendments if needed. - Trained the new staff member on the BSS use and monthly schedule release.


Digital Producer


Oct 2016 - Feb 2017
  • London, United Kingdom
  • Full Time
  • Project managed the “TEGA” app for GirlsEffect. TEGA is a mobile based, peer-to-peer research app used by some of the world’s leading development organisations to provide safer, faster, more scalable and authentic research around the world. - Maintained the agile project management approach to the new developments. - Managed design and supervision of partnership strategies with developers, researchers, marketers and creatives. - Managed the digital team and coordinated the timings, deadlines, budgets and content of the projects. - Tested new apps, features and websites via CMS. - Researched & evaluated company’s digital media resources. - Wrote and proofread digital developments plans and briefs. - Provided direct client support through leading kick-off project calls, meetings and presentations.


Mar 2016 - Jun 2016
  • London, United Kingdom
  • Full Time
  • ▪ Coordinated Film, Film Craft, Digital Craft, Web and Mobile categories ▪ Researched and analysed entry data via bespoke judging software and databases. ▪ Proofread and edited written submissions by leading media, digital and film companies with a strong attention to detail. ▪ Assessed visual material based on eligibility criteria ▪ Provided support and guidance to the clients of the festival. ▪ Supervised the new Digital Craft jury made up of 12 global CEOs from leading media and advertising agencies.


Marketing Intern

Coca Cola Enterprises

Aug 2015 - Feb 2016
  • Moscow, Russia
  • Full Time
  • ▪ Worked full time from August to December 2015, then performed as a freelancer in February 2016. ▪ Produced and executed campaign presentations (e.g. Keynote, PowerPoint), built post campaign analysis and reports within the company. ▪ Provided daily digital support over a range of social media platforms (e.g. Facebook, Twitter, VK) in order to maintain brand reputation. ▪ Performed research analysis and interpretation of data to provide media marketing insights. ▪ Wrote press releases and communication plans for international media (in English and Russian).



Sep 2012 - Jul 2015
  • Brighton, United Kingdom
  • Film Studies 2.1