Hi! I am a freelance fashion designer specialised in surface pattern design and product development. I use Illustrator and Photoshop as well as my own hand-drawn illustrations and paintings in my work, and my portfolio includes a variety of styles and products, doing different things is that really boost my creativity! Check my Instagram account @soniaabaloo and my website soniaabalo.com Having experience in different markets and products, my clients consider me a versatile and reliable designer, with an eye for trends. Among them: Zara Girl, Pull&Bear, Primark, Jennyfer, the trend forecasting agency The Cult Hunter or Karkasa, a tech accessories retailer. I currently work from my studio in the west coast of Spain, and I am available for licensing, wholesale and project based work. I design for fashion, accessories, stationery and interiors. Do you have a project? Let's talk!Locked Pro Plan feature
I create AOP designs and positionals for childrenswear, young women and men. Main products: jersey, woven and phone cases. Currently developing an accessories range for Karkasa and a jewelry and accessories line for my own brand, Dolores Fournier.
Providing an amazing customer service and being a brand ambassador, advising clients with their purchase and welcoming them when they walk in the store. Handling cash transactions with customers, issuing receipts, refunds, change or tickets.
Developing t-shirt ranges for Primark Man and Boy, Zara Girl and Pull & Bear.
Developing an accessories range. Maintain outstanding store condition and VM standards. Propose innovative ideas to increase the market share. Report on buying trends and customer needs, profits, etc. Meeting sales goals, ensuring high levels of customers satisfaction through excellent service.
Silk bandanas made in Barcelona with 100% Italian silk. Available in selected concept stores and online.
Market: Young Women. Making rough design drawings by hand and Illustrator, trend research, comp shop, preparing technical files, working with international suppliers and overseeing samples and production.
Creating appealing and eye-catching visual displays that lead the customer to make a purchase. Ensure the accessories of the women department are registered on the shop floor and well alarmed. Helping customers to find the products of their choice. Maintaining excellent store condition and VM standards.
Designing creative displays for this vintage designer shop, advising customers to invest in a unique piece for them, handling cash transactions, issuing receipts, refunds, change or tickets
Preparing technical files for production, trend research, comp shop, designing the canvas shoe for a collaboration with Vans.
Womenswear brand specialized in silk scarfs. textile design, making samples for production, sketching ideas for the next season, trend research. Designing the Mercedes-Benz A-Class cover for the Paris Fashion Week competition.
Pattern cutting, making samples for 080 Fashion Week and assistance during the runway.
My courses include Textile Design, Aesthetics, Fashion Photography, Graphic Design, Pattern Cutting, Fashion History or Business Administration.