Leading, planning and implementing integrated social media and content strategy for MINI, Wickes and Diageo. Translating strategic and business objectives into successful social media marketing campaigns. Working closely with National above-the-line, PR, Dealer and creative teams to deliver integrated campaigns with social media at their heart. Team thought leadership on social media and content.
Planning, copywriting and management of social media channels and content for a range of high profile clients including: Mercedes-Benz, L'Oreal, Vertu and Hitachi.
Social Media Community Manager for London Fashion Week sponsor Mercedes-Benz. Responsibilities included: live tweeting from runway shows, interviewing designers and influencers, blogger management and outreach.