About me
A 'seasoned' Marketer with a Digital focus. Past experience with great brands big and small across all marketing channels including Brand Strategy, Digital Advertising, TV, CRM amongst others.
Extensive experience in the Media, Travel and Telecoms sectors having worked at The Guardian, ITV, Virgin Media, lastminute.com and British Airways.
Passionate about inspiring teams and building brilliant relationships. Loves all forms of technology but still struggling to use Snapchat on a daily basis!
My team would describe me as an 'Energetic, inspirational and caring boss' my line managers would describe me as 'Smart, eloquent and never afraid to challenge'
Work history
Marketing Director
London, United KingdomFull Time
Director of Digital Growth
London, United KingdomFull Time
Leading the Guardian';s Digital Marketing team of 12 which manages :- Social marketing, paid media,merchandising, email content and video marketing.
?Using owned, earned and paid Digital to drive commercial revenues for Guardian Jobs; Labs,
Membership and Reader Revenues businesses such as Retail and Dating.
?Developed an Audience Growth strategy focusing on key target markets for the Guardian's editorial product. Successfully awarded budget and buy in around the business.
?Delivered a turnaround for Guardian Jobs seeing increases in applications of up to 60% in some channels.
?Won the Content Marketing award for the Guardian's Election campaign at The Mobile Marketing awards.
?The team is seen as the Digital Marketing experts in the business supporting, advising and executing best practice across Performance marketing and modern brand marketing.
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Skills
- Advertising
- Digital Media
- Marketing PR
- Branding
- Brand Management
- Email Marketing
- Internet Marketing
- Marketing Strategy
- Social Media Marketing
- Communications
- Digital Marketing
- Planning
- Strategy
- Forecasting
- Team Management and Leadership
Education
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Postgrad Diploma in Direct MarketingThe Institute of Direct & Digital Marketing (IDM)
- London, United Kingdom
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BA(Hons) Hotel and Catering Business The University of Huddersfield
- Huddersfield, United Kingdom
Upper Second (2.1)
Dissertation on The Impact of Culture in International Hotel Marketing
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