Sonika Phakey
Available

Sonika Phakey

Fashion & Beauty MarketingLondon, United Kingdom
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Sonika Phakey
Available

Sonika Phakey

Fashion & Beauty MarketingLondon, United Kingdom
Projects
  • Launching a brand for Gen Z: COLLUSION
    Launching a brand for Gen Z: COLLUSIONFrom April 2017 I worked with a small team to launch a new brand backed by ASOS. This involved strategic planning of media across Facebook, Instagram, Youtube, Spotify and Snapchat, in order to achieve the primary aim of mass awareness in the Gen Z demographic as well as demonstrating strong return on advertising spend through DR activity. I also lead on the content strategy across organic platforms and worked closely with creative, production and design teams to ensure creative was relevant to
Projects credited in
  • CONVERSE TWISTED CAMPAIGN
    CONVERSE TWISTED CAMPAIGNTWIST WHAT YOU NOW, TO CREATE WHAT YOU DON’T We've collaborated with Converse London to launch their latest drop #conversetwisted on Office Shoes! For our spin on the global campaign we documented the process of three talented creators pushing their personal style forwards. We challenged https://www.instagram.com/sunita.ckr/, https://www.instagram.com/emmatamsinhill/ andhttps://www.instagram.com/chrissiemilan/ to deconstruct and reconstruct their style through a 1-day workshop, encouraging them
  • ARIANA GRANDE THANK U, NEXT FRAGRANCE UK LAUNCH EXPERIENTIAL
    ARIANA GRANDE THANK U, NEXT FRAGRANCE UK LAUNCH EXPERIENTIALFollowing our successful launch event of the Cloud fragrance by Ariana Grande, we once again created an immersive event inspired by her iconic music video, Thank U, Next! We designed the invites, social assets and the microsite, we produced and planned the whole event (VIP party and public event) from start to finish, we constructed a social strategy and captured social content to amplify the launch and invited 300+ VIP guests including influencers, press and PR for the party. The experientia
  • DIGI DEBATES #1: Are Gen Z Going to Change the World?
    DIGI DEBATES #1: Are Gen Z Going to Change the World?Tired of talks? Panel discussions feeling passe? Supposedly heated topics leaving you feeling cold? Get ready for something a bit more rigorous, because #digidebates are here to do things differently. In conjunction with our sponsors Soho House, we’re adapting the old-school debate format and hosting a series of lively debates around technology, internet culture, and all things digital. On the 18th of June, we were at Soho House pitting the brightest sparks - and loudest voices - of the ind
Work history
    THE DIGITAL FAIRY logo
    THE DIGITAL FAIRY logo
    Digital Marketing ManagerTHE DIGITAL FAIRY
    London, United KingdomFull Time
    Byte logo
    Byte logo
    Account PlannerByte
    London, United KingdomFull Time
Skills
  • Social Media Management
  • Project Management
  • Content Production
  • Content Creation
  • Client Communication
  • Presenting
  • Strategic Thinking