Sonya Barlow

Founder & CEO of Like Minded Females

London, United Kingdom
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Projects credited in

Side Hustles

About me

An experienced tech consultant, with expertise in stakeholder management, big data, fintech and analytics. Sonya is a diversity & Inclusion champion. She is also the founder of Like Minded Females, a diversity network of over 12,000 people, hosted 40+ events and been recognised for 2 national awards within the first quarter. In addition, Sonya sits as a Non-Executive Director for Cyber Security social enterprise, on the core committee for TLA Pakistan, TechSheCan PWC Steering committee and TEDx Public speaker. She is an award winning, including Winner of the 2017 Rising Star award UK, TechWomen100 UK, was published in the Metro UK Newspaper & UK Tech businesswomen of the year PWC 2018. In October 2019, Sonya will start her PhD research on the “barriers for women in tech”

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  • Marketing Strategy
  • Social Media Marketing
  • Client Management
  • Strategic Planning
  • Public Speaking
  • Public Relations
  • Communications
  • Media Relations
  • Brand Strategy
  • Business Development
  • Entrepreneur
  • Entrepreneurial Mind-set
  • Entrepreneurship
  • Enterpreneurship
  • Energetic
  • Enthusiastic
  • Enthusiasm
  • Social Activation
  • Social Entrepeneurship
  • Social Inclusion
  • Social Innovation
  • Social Networking
  • Business Consulting
  • Business Consultancy
  • Business Coaching
  • Business Journalism
  • Business Management
  • Business Networking

People I’ve worked with

Companies I’ve worked with

  • Mudano


    • Technology
  • d


    • Like minded females (LMF Network CIC)

      Like minded females (LMF Network CIC)

      • Social Enterprise
    • W


      Work history


      Delivery manager


      Feb 2019
      • London, United Kingdom
      • Full Time
      • Consultant: Lead consultant on fintech projects, managing end to end from scope of work to implementation and evaluation. Digital: Expert in digital, data and online activities. Manager: Managing teams and stakeholders of 8 – 12; planning 121s, using project management structures such as agile and waterfall to facilitate deliveries, sharing tasks for day to day activities, including feedback, goal setting and coaching. Big data: Using platforms such as Hadoop in implementing big data projects, insights and data deliverables. Diversity: Community manager of Mudano Women; focusing on enhancing the diversity agenda. Executed the International Women's Day event 2019. Marketing: Campaign and content lead for Mudano Linkedin; creating storyboards to attract key stakeholders, grow business and share information to the right customers. Stakeholder management: Clients include Tier 1 Retail Banks.


      May 2018
      • London, United Kingdom
      • Freelance
      • Like Minded Females is diversity initiative founded in London to empower, connect and celebrate professionals across industry. All initiatives are accessible, affordable and consist of topical discussions. Clients include Vodafone, Santander, Coventry University, British Embassy Lithuania, Royal Mail, TEDx, The BBC, Taboola and KHWS. Founder: Founded Like Minded Females in London May 18, attracting over 12,000 members in 11 months, hosting 40+ events (up to 100 people attending monthly) and planned large scale conferences including the Women in film festival. Stakeholder management: Contacting, liaising with and managing senior stakeholders in FTSE 500 companies and discussing corporate workshops. Clients include Vodafone, Santander, British Embassy Lithuania and Coventry University. Manager: Strong team management experience, managing a multi-functional of 5 with a view to improve customer experience. Leading 121s, team meetings, budget planners and long-term strategy sessions. Visionary: Creating an initiative to collectively bring together females from all industries to learn, educate and share key topics in a safe and inclusive format. Awards: Finalist as tech businesswomen of the year 18 PWC and a finalist for social mobility award UK 18. Data & analytics: Using data and insight to create and deliver marketing strategies online; LinkedIn, Instagram and google analytics. Seeing wow increase of +208% on LinkedIn followers, +200 monthly on Instagram and +35% traffic online. Value: Approached to join the PWC Techshecan charter to serve as the most junior member on the steering committee. Public speaker: Invited to give a TED talk on how tech can build communities, keynote speaker at Women Go Tech, Lithuania, keynote at the British Embassy Lithuania and keynote for the Public service university in Ai, Budapest


      Delivery manager

      Merkle aquila

      Feb 2018 - Jan 2019
      • London, United Kingdom
      • Full Time
      • Consultant: Helping organisations to solve issues, create value and improve business performance. Using business skills to understand business problems and providing expertise to help an organisation develop any specialist skills that it may be lacking. Consulted on projects including Warner Bros UK, Dazn, E.ON. 02, Volkswagen, Oak Furniture Land. Project management: Project managing using both agile and waterfall style management for large client projects globally. Managing team of 6 in each project. Translator: Bridging the gap between stakeholders and technical colleagues. Translated analysis conducted for 7 markets for large energy client whilst leading European workshops on their behalf. Storyteller: Key client facing role. Storytelling and presenting all analysis conducted with strategy and recommendations. Applauded by internal and external colleagues on communication abilities and soft skills. Analytics: Using data to understand key consumer trends and the story. Using such data to gather insight, build a data set for the client and refine strategies. Tools used include Excel, Power Bi Tools, Tableau Avora and Basic R. Cross-cultural communication: Managing stakeholders globally. Lead on a 3-month project for global energy client, travelling to Germany weekly and leading European workshops over a period of 5 weeks in 7 markets. Diversity: Member of the Diversity & Inclusion and Women in Leadership board, leading initiatives such as Merkle Pride, International lunches and panel events with speakers. Hosting the Women of Silicon Roundabout conference 2018, with over 4,000 attendees. Financial responsibility: Accountable for all financial reporting, including budget setting, contract creation and invoicing clients. Trainer: Creating and conducting training on soft skills within the work place; to communicate how to manage client expectations, create strong relationships and understand personalities. Customer-centric: Strong familiarity with Web 2.0 technologies such media, personalisation and behavioural targeting


      Insight manager


      Jan 2015 - Jan 2018
      • London, United Kingdom
      • Full Time
      • Analytics: Using Dunnhumby data to understand key trends within the market, customer purchasing behaviour and analysing competitor data strategies to improve competitiveness. Using kantar, Nielsen, industry and IRI data. Data management: Providing 5 decision trees and optimisers as a part of an insight Project using various data sources, delivered back to Nestle with a day’s deadline. Generating £30k for Dunnhumby. Purpose of this was to guide the Tesco buyer. Senior Client manager: Main contact for Nestle. Invited to meetings with senior business stakeholders engaged in decision making. Received an applause and gratitude email by senior members in my first 2 weeks for engagement, deliverance and creating a relationship with the team. Actionable recommendations: Pro actively reviewing Aero NPD post launch, to understand how customers are shopping, grocery trends and perception of products vs competitors. Recommending strategic actions to brand teams, trade team and Tesco buyers; increasing Aero distribution in the next range review. Diversity: Founded the women@dh group, to encourage and support females in the work place, through mentoring, training and expert led conferences. Planning and executing the first conference Jan 2018. Financial responsibility: Accountable for all financial reporting, including budget setting, contract creation and invoicing clients. Leadership: Managed and led the work experience initiative Summer 2017, attended by 5 sixth form students. Collaborated with other teams to schedule a week’s plan, including sessions with various dunnhumby teams and the CEO; and finished the week with the students delivering a final project with senior stakeholder attendance. New Business: Actively pursuing new business leads; resulting in £250,000 incremental revenue for the category H1 2017, an increase in client budgets and Tesco spend. Insight: Providing 4 decision trees and optimisers as a part of an insight Project using various data sources and delivered back to Tesco. Purpose of this is to simplify the own label range. IT system knowledge: Experience in CRM systems, Fusion, Oracle, Yammer, LinkedIn, Unica DDP & Google Sales Manager.



      Business Management

      Cass Business School

      Sep 2011 - Jul 2015
      • London, United Kingdom



      Pitch 100 superwomen

      The Pitch Fanzine

      • Winner of Pitch 100 Superwoman


      Tech business women of the year


      • Tech business women of the year


      UK social mobility honour roll 18

      Social Mobility Foundation

      • In the honour roll for our work on community engagement and social mobility through like minded females.


      Tech women 100



      Rising star