About me
I have over 16 year’s experience in creative marketing, with 6 of those years based in Dubai and over 8 years in India. My career spans both creative and leadership roles within home and fashion omni channel retail, with a focus on brand positioning and content marketing. With my strong regional understanding as well as a global perspective, I have the perfect insight to direct strong communication strategies for various brands. I have been at the helm of Home Centre marketing Dubai since 2016.
With extensive experience in retail content creation and strategizing, I am a multi-tasker at heart and as comfortable managing budget and maximising output as I am conceptualising creative and generating ideas. I have successfully managed to position brands effectively for engaging customer conversations. Through my career I have worked with several international agencies including Ogilvy, John Brown, OMD, APCO and Dentsu
Having spent close to six years in the middle east, I am now ready to take on new challenges, whether its a new market or a global brand.
Work history
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Head of MarketingHome Centre
- Dubai, United Arab EmiratesFull Time
Responsible for the strategic marketing and brand positioning of Home Centre across the MENA region driving footfall, online sessions and commercial aspect of retail calendar
• Achieving content consistency across omni channel platforms through structured brand guidelines and single view of customer approach
• Analyzing consumer behavior and brand persona through systematic brand health tracker and usage attitude study of the category
• Monitoring competition, benchmarking price perceptions through offers and media strategies
• Identifying new market segments and leading innovation in product strategy along with commercial team
• Driving commerciality in marketing through focus on ROI, Media Mix modeling, cost effective ways to deliver in short run and long term
• Increasing penetration of loyalty program, RFM strategies through customer lifetime value management
• PR, Events, Influencer collaborations for customer engagement and brand activation, Social media presence and following
• Hiring, structuring and career planning and goal setting of the marketing team
• LMG level initiatives to turnaround KSA business through customer research, selecting new creative and social agency and content customization
Skills
- Strategic Marketing
- Brand Communication Planning
- Digital Marketing
- Customer Journey
- Branding Positioning
- Advertising
- Content Creatiion
Education
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Master of ScienceGlasgow Caledonian University
- Glasgow, United Kingdom