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Sophia Branch Lives in London United Kingdom. Studied at the London College of Fashion. ? Sophia has worked in the fashion industry for the past nine years; dressing clients for the red carpet including the BAFTA and British Industry Film Awards, directing and styling fashion online, ecommerce catalogue, editorial styling, film & music, commercial styling and product advertising, personal styling and image training for corporate and retail. She is also a freelance blogger and previously had her own monthly column for a London magazine. Sophia has had the privilege of assisting and creative directing catwalk shows and has also worked for both Selfridges and Harrods Personal Shopping.
StyleFly is an online fashion forward website offering the latest menswear and womenswear from emerging global designers to people within the UK and Europe. Taking catwalk looks to an online platform. I work on a partimebasis for this company and I also deal with all product shoots for additional retail platforms where StyleFlybrands are sold including SilkFredand Wolf and Badger. Achievements: • Managing and working with onset team to ensure the photo studio is organised and ordered • Figure styling all menswear and womenswear for online catalogue with low reshoot percentage • Strong up to date knowledge of designers • Creative styling for all seasonal look books • Stock handling and management • Styling for all marketing and social media images • Strong brand knowledge of both luxury and high-street • Methodical approach with creative flair • Mentoring and managing interns, assistants and general creative team
Freelance Fashion Stylist This was my own company, where I was self employed. I freelanced as both a fashion stylist for magazines, catwalks and commercial clients plus an image consultant and personal shopper to private clients for occasions such as BAFTA and British Industry Film Awards. Achievements: • Editorial Fashion Styling • Freelance Blogs and Trend Writing • Image Consultancy and Personal Styling • Catwalk direction and Creative Styling • Styling Look books and Advertising Campaigns • Commercial Styling and Stills • Video and TV Styling
Harrods is one of the worlds most luxurious retail outlets. Their personal shopping department offers a styling service like no other in London working with the worlds most exclusive brands. This role is a part-time role working 2-3 days a week. Achievements • Managing the team of fashion stylists within their 3 personal shopping areas • Stock management –returns, alterations and collections • High profile customer liaison • General up keep and management of the department • Luxury brand training
Fashion Stylist Assistant –Personal Shopping Department Working as assistant to one of Selfridges 7 private fashion stylists in the covert personal shopping department my main role was managing and co-ordinating the stylist’s client schedule, assisting customer consultations and appointments, selling and exclusive training in fashion styling. Achievements: • Assisting fashion stylist on all customer consultations and private styling sessions • Model dressing and in-house fashion show assistant to private clients • Fashion styling and luxury brand training • PA and diary organisation for fashion stylist
Internship packing suitcases for EVE magazine for photoshoots