About me
Hello. My name is Sophia lim. I'm originally from South Korea and studying MA communication design at Central Saint Martins in London.
Projects
- Explore your MotherlandExplore Your Motherland - Collaboration work with Soo, 2015 Background In London, a third of the children are immigrants. Growing up, they inevitably face cultural conflicts and confusion between UK and their motherland. It is the key thing for successful migration that immigrants have a desirable ‘Cross-Cultural Identity’. However, the government provides immigrant children with programs to adapt only to UK. Challenge How can digital technology helps immigrant children to experience their motherland and thus, improve a sense of cross-cultural Identity? Idea We created the integrated Marketing Plan for London immigrant children to experience their motherland, by interacting with the elder in their motherland such as listening to the elder’s personal stories and asking questions. Ultimately, it is designed for immigrant children to learn how to approach both cultures. How it works This campaign consists of three different segments: a digital application, print advertisement on school magazine, and lunch lates at canteens. On the print advertisement and lunch plates, main message, website address and QR code are written. When children scan QR code or type in the website address, www.exploreyourmotherland.com on the plates and print ad, it is linked to the campaign website. On the website, children can explore their motherland. Users click their native country, choose the conversation topic, and then communicate with the elder in their motherland. They can explore their motherland throught more tangible experience via digital media.
- Delivering waterDove Delivering Water 2014 - Collaboration work with Soo, 2015 Background 1.2 billion people live in countries with water shortages. Especially, five countries, Niger, Mauritania, Somalia, Sudan, and Iraq suffer from severe water scarcity. On the other hand, many people use too much water and do not realize how much they use. Also, They think that donation is inconvenient in terms of time and ways. Challenge 1. To let people know donation is simple and encourage them to participate in voluntary donation easily. 2. To reflect water consumption and to realize the situation of water shortage countries. Idea:How to encourage people to donate water After using the soap bar, people find a NFC card, which is hidden inside the soap.The card informs them of how much they use water per day and encourage them to donate water with tapping the mobile phone on the card.
- Space DrawingSpace Drawing 2012 Before Cezanne, many artists imitated three dimentional space and created a story into the painting. However, the original identity of the paintings is two dimentional plat plane that consists of balance among different colours, lines, and shapes. The work comes from that idea.On the contrary to this, three dimentional space changes to two dimentional space throught light and darkness.
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Work history
Student
MA Communication Design student
Skills
- Advertising
- Marketing PR
- Visual Arts
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
Education
Communication Design
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Fine art and art History
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