Sophia Payne

Social Media & PR Executive

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  • LocationLondon, United Kingdom

About me

 

I am a Fashion Buying graduate with huge amounts of self drive and creative vision. I have a lot of experience in the creative and fashion industry; juggling a significant amount of responsibility, I'm currently a Social Media Executive working for a fashion company (Nicce). I have over 50K followers across two instagram accounts, one mens, one womens and control their other platforms such as Facebook, Twitter, Tumblr and Pinterest, ensuring consistancy and performance across all of them. I also construct the photoshoots for the brand, sourcing models and photographers and building campaign concepts. I then control their website, writing the blurbs, copywriting, taking and editing product shots etc. I then control their PR, in regards to social media this would include collaborations with musicians, models, magazines etc. I am ultimately interested in taking my next step in the fashion industry, focusing on editing, marketing, social media & journalism. I have a great passion for writing, and would like to learn more, hands on in the industry from a talented and inspiring team. I am also a skilled photographer (having studied it for two years) and anything creative, particularly in regards to culture and fashion having studied Fashion in University. I would be a great addition to any business as I am extremely personable, have a warm and friendly disposition with the ability to make people smile. I am emotionally intelligent, confident and great at building and maintaining positive relationships. These qualities combined with a genuine sense of humour, self-drive and highly creative vision are the qualities I believe will allow me to thrive within an inspiring establishment.

Skills

 

  • Fashion
  • Advertising
  • Marketing PR
  • Journalism
  • Buying
  • Excel
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Public Relations
  • Social Media
  • Website Management
  • Luxury Fashion
  • Copywrighting

Work history

Currently

Social Media & PR Executive

Nicce London

Jun 2015
  • - Managing all social media accounts & creative campaigns. - Liaising with external PR agent. - Targeting role models to work as brand ambassadors, building the brands reputation. - Organising launch parties & promotional events. - Constructing, organising and supervising photo shoots. - Website management & product shots. - Customer care.

2015

Stylist

Harrods

Sep 2015 - Sep 2015
  • - Managing the brand 3.1 Philip Lim, hitting sales targets and liaising with buyers and merchandisers. - Providing bespoke customer service to a high profile and demanding clientele. - Overseeing mid-season mark downs. - Maintaining a high standard of presentation on the shop floor. - Building and maintaining a loyal customer base. - Visual merchandising and mannequin dressing. - Sales advising, stock take, replenishment and overseeing the fitting rooms. - Carrying out Return To Vendor procedures at the end of season.

2015

Banking Specialist

All Saints

Sep 2015 - Sep 2015
  • Working with this company for two years a lot of responsibility was gained including: - Distributing cash at the start of the day and counting profits at the end of the day. - Investigating any financial discrepancies. - Daily trade reports and financial analysis. - CV and phone screening for additional employment over the Olympic period. - Training new member of staff in customer service and every day procedures. - Sales advising, stock take, replenishment and overseeing the fitting rooms. - Cash transactions such as refunds and exchanges. - Style and assist VIP clients for award and talk shows.

2013

Assistant to Brands Manager

Egomark Ltd

Feb 2013 - Aug 2013
  • Working at a fashion agent that specialises in distribution and wholesale, I gained invaluable insight into the industry of up and coming fashion brands as well as those that are well established. Working ahead of buyers, trend analysis and prediction is key. Ultimately in this role I ensured that the brands I worked with are housed in the appropriate stores. - Managing the distribution of two brands, one womenswear and one tech accessories. - Overseeing wholesale distribution and marketing. - Liaising with buyers and suppliers maintaining efficient delivery processes. - Approaching new stores presenting possibilities with the brands we housed. - Producing sales reports. - Conducting buying appointments and writing order. - Diary and travel management. - Mentoring interns.

2013

Paris Fashion Week Volunteer

Onoff Fashion

Feb 2013 - Feb 2013
  • Worked with well-established names in the fashion industry such as designers Zandra Rhodes, Bernard Willhelm and stylist Kim Howells. Responsibilities included dressing models, assisting the stylist and hosting front of house.

Education

2015

Fashion Buying Management

University of Westminster

Aug 2011 - Jun 2015
  • Modules studied include aspects of buying management and marketing principles including the ability to effectively select relevant data and communicate this in the most effective way. Having studied the economic and cultural importance of the fashion industry in the business world, it is clearer to distinguish the relationships throughout the business functions. - Specialised in journalism and marketing subjects in final year. - Core topics studied are the buying cycle and range planning, which includes critical path management and the role of a fashion buyer. - Merchandising and financial modules have also been completed, building a solid foundation for understanding the dynamics of other roles in the working environment. - A module in design has been completed, providing a clear understanding of the process from concept, to specification sheet, to production.

Awards

2015

BA Hons Degree

Higher Education

  • Graduated with BA Hons from the University of Westminster. 4 year sandwich course: Fashion Buying Management.