Sophia Payne

Sophia Payne

Social Media & PR ExecutiveLondon, United Kingdom
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Sophia Payne

Sophia Payne

Social Media & PR ExecutiveLondon, United Kingdom
About me
I am a Fashion Buying graduate with huge amounts of self drive and creative vision. I have a lot of experience in the creative and fashion industry; juggling a significant amount of responsibility, I'm currently a Social Media Executive working for a fashion company (Nicce). I have over 50K followers across two instagram accounts, one mens, one womens and control their other platforms such as Facebook, Twitter, Tumblr and Pinterest, ensuring consistancy and performance across all of them. I also construct the photoshoots for the brand, sourcing models and photographers and building campaign concepts. I then control their website, writing the blurbs, copywriting, taking and editing product shots etc. I then control their PR, in regards to social media this would include collaborations with musicians, models, magazines etc. I am ultimately interested in taking my next step in the fashion industry, focusing on editing, marketing, social media & journalism. I have a great passion for writing, and would like to learn more, hands on in the industry from a talented and inspiring team. I am also a skilled photographer (having studied it for two years) and anything creative, particularly in regards to culture and fashion having studied Fashion in University. I would be a great addition to any business as I am extremely personable, have a warm and friendly disposition with the ability to make people smile. I am emotionally intelligent, confident and great at building and maintaining positive relationships. These qualities combined with a genuine sense of humour, self-drive and highly creative vision are the qualities I believe will allow me to thrive within an inspiring establishment.
Work history
    Social Media & PR Executive
    - Managing all social media accounts & creative campaigns. - Liaising with external PR agent. - Targeting role models to work as brand ambassadors, building the brands reputation. - Organising launch parties & promotional events. - Constructing, organising and supervising photo shoots. - Website management & product shots. - Customer care.
    Harrods logo
    Harrods logo
    StylistHarrods
     - 
    - Managing the brand 3.1 Philip Lim, hitting sales targets and liaising with buyers and merchandisers. - Providing bespoke customer service to a high profile and demanding clientele. - Overseeing mid-season mark downs. - Maintaining a high standard of presentation on the shop floor. - Building and maintaining a loyal customer base. - Visual merchandising and mannequin dressing. - Sales advising, stock take, replenishment and overseeing the fitting rooms. - Carrying out Return To Vendor procedures at the end of season.
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Skills
  • Fashion
  • Advertising
  • Marketing PR
  • Journalism
  • Buying
  • Excel
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Public Relations
  • Social Media
  • Website Management
  • Luxury Fashion
  • Copywrighting
Education
    Fashion Buying Management
     - 
    Modules studied include aspects of buying management and marketing principles including the ability to effectively select relevant data and communicate this in the most effective way. Having studied the economic and cultural importance of the fashion industry in the business world, it is clearer to distinguish the relationships throughout the business functions. - Specialised in journalism and marketing subjects in final year. - Core topics studied are the buying cycle and range planning, which includes critical path management and the role of a fashion buyer. - Merchandising and financial modules have also been completed, building a solid foundation for understanding the dynamics of other roles in the working environment. - A module in design has been completed, providing a clear understanding of the process from concept, to specification sheet, to production.
Awards
    BA Hons Degree
    Graduated with BA Hons from the University of Westminster. 4 year sandwich course: Fashion Buying Management.