Sophia is a freelance visual communicator based in London, where she has gained luxury and high-end clients such as Selfridges, Financial Times, Soho Theatre and Karen Millen. She studied at University of the Arts London (UAL) at London College of Communication (LCC) with an initial vision of fashion, and graduated from University of East London on scholarship for Academic Excellence, with a first class honours. During this time, she visually explored issues from human rights activism to anthropology and zoology/evolution. Whilst freelancing, she hopes to study an MA related to Sustainable Design and Social Innovation, and to continue developing here2aid (an interface design for those experiencing poverty and homelessness) as well as her UX/UI skills. Alongside her professional work, Sophia also creates her own illustrations and sells limited edition prints through her online shop and website, while working on humanitarian projects advocating for equality in humans as well as animal rights. She won the ‘Abbot Award in Technology’ (2011), the ‘Gridley Award in Art’ (2011) and was awarded a spot on the D&AD Impact Academy in NYC (2018) for being a D&AD Impact finalist for here2aid.
Working as part of the Wellcom WW team, in-house at The Body Shop. Communicating with designers and artworkers from different teams, in and out of house, in order to produce print and digital designs. Experience using communication platforms such as Trello and Slack to keep on top of timekeeping and deadlines. Projects include working on the Body Shop internal Activism Guidelines, rolling out all digital assets for web, email and social as well as POS.
As a graphic designer who can pick up a range of projects, I joined AN's team in creating digital and print assets across campaign and BAU briefs. Outcomes: Bespoke merchandise, branding, packaging and other creative designs.
Designing for Global Conferences & Events. Particular attention to detail, especially through typesetting and layout while working with dual alphabets. Responsible for the visuals across a variety of events and summits, following brand guidelines while also integrating a modern/creative flair. Outcomes: Social assets, HTMLs, animations, illustrations, banner/stage/catalogue designs.
After freelancing under an umbrella company within Graphic Design for the last 5 years, I decided to incorporate my own LTD company. Client list includes: Select Model Management, Boden, Selfridges, Financial Times, Soho Theatre, Karen Millen, Coast, Red (Aldi, McDonalds, Adobe etc.) studiorigiani.com
here2aid is a strong example of social innovation of the 21st century. Utilising our current digital age for good, I designed digital kiosks for the homeless that connect with the here2aid app, so you can donate exactly what they they need, directly to the source. For this project I was invited to D&AD Impact Academy in NYC and the D&AD Impact Council chose our project from hundreds of potentially world-changing campaigns as a shortlisted finalist at the Award Ceremony in NYC on the 2nd October 2018. You can test prototypes and find out more at here2aid.co.uk
Responsible for Aldi social content while assisting with designs and artworking for new business, internal briefs, and client campaigns including: Adobe, McDonalds, Boots, CAT, Activision.
Variety of projects including event branding & design (Wellbeing Week, 2018), print invite designs (Selfridges Rocks Christmas, 2018), email newsletters and MUSIC MATTERS window displays (2017). Support the Creative Presentation team in designing & artworking the Oxford Street stores windows, working from mood boards and sketches, focussing on key design trends for current and future seasons. Relied on to create ‘ready to print’ artwork to support the Design team whilst working with a range of people to achieve effective artwork implementation of external creative solutions.
I am required to support the Coast reputation through technically accurate graphic artwork by following strict brand guidelines and responding to multiple briefs effectively. My completed tasks include designing for Coast Stores AW16 campaigns for online and in-store, Doncaster Races, Intranet designs, Presentation Templates, and Window Vinyls.
Working closely with the Global Creative Manager on Karen Millen’s visual merchandising. Outcomes: Window design, lookbooks, campaign images, in-store Z-cards and 3D cube design.
Mini Boden (ages 0 - 12), Women's Wear, and Men's Wear. Working collaboratively with other designers, art workers, marketing & copy team to finalise designs. Projects include: Parcel inserts, posters, postcards, envelope/card/voucher design, offer inserts, German/French/UK/US/AU catalogues and more. I also assisted with their Mini Boden collaboration with Roald Dahl (press release/look book).
Designing for their annual UK catalogue predominately through InDesign. Use initiative to solve layout problems while keep aesthetics and proportions in mind. Brand guidelines have to be followed and also a fast turn around time whilst ensuring the document’s print-ready.
Integrated design role covering everything from outdoor print design to GDN’s and email campaigns. Designed all marketing material for Edinburgh Fringe Festival.
Model retouching, London Fashion Week show pack designs, model card designs, updating the website/servers, working with printers. Reguarly required to manage potential and future designers.
Web design and development, branding and identity, email newsletters, packaging, image artworking, print design, digital design.
Redesigned the BBC website, Christmas E-Mailer for the REaD Group plc.