14 years of experience in digital marketing of which 10 years in-house and 4 years on agency side. Extensive experience in line managing teams of 2-8 direct reports, budgeting, creating and managing marketing calendars, brand launches, global marketing campaigns and international partners.
Key strengths: international and multicultural (fluent in English, German, Dutch), strong interpersonal skills and highly motivated, champion of digital thought leadership with a customer-first test & learn approach, strategic and tactical expertise, strong can-do attitude with 5+ years of start-up experience.
Work history
Head of Digital Marketing & EcommerceVivobarefoot
London, United KingdomFull Time
Overseeing the online D2C business across vivobarefoot.com, our re-commerce business - revivo.com as well as online marketplaces. Focus on optimising global digital marketing, evolving customer exeperience and enhancing the online ecommerce trade.
Vivobarefoot is based on one simple insight - barefoot footwear is sustainable footwear. A Vivobarefoot product or experience is one that literally brings us closer to nature - regenerating our physical, social and spiritual health and the natural world.
Senior Digital Marketing ManagerTOPSHOP TOPMAN
- London, United KingdomFull Time
Overseeing all display, influencer, affiliate and social media activity for TOPSHOP and TOPMAN, specifically supporting the UK, US and Germany. Planning of 2020 financial year, managing all budgeting for digital marketing. Digital planning and rollout of brand campaigns supporting brand marketing and PR, directly managing a team of 8 specialists while working closely with creative and trade teams.
+ Show more
Skills
- Fashion
- Digital Advertising
- Digital Marketing
- Online Advertising
- Influencer Marketing
- PPC
- Digital Strategy
- Social Media
- International Marketing
- Sustainability
Education
U
U
Master of ArtsUniversity of Greenwich
- London, United Kingdom
Program: MA Strategic Marketing
Dissertation: Exploring the psychological drivers for the consumption of sustainable fashion among female UK consumers age 20-39.
This program provides a theoretical foundation and practical skills to help students
develop a systematic understanding of various aspects of developing and managing
marketing strategies and a critical awareness of current issues and insights in marketing.
The emphasis on consumer behaviour, branding, direct and digital marketing, customer
relationships management and global marketing is aimed to help students become
competent in formulating and evaluating marketing strategies.
T
T
Postgraduate Diploma in Digital MarketingThe Institute of Direct & Digital Marketing (IDM)
- London, United Kingdom
The IDM post graduate diploma in Digital Marketing is a Level 7 qualification dedicated to the evolving field of digital media and marketing. The diploma develops deep strategic digital marketing expertise covering strategy planning, budgets and integrated digital technologies to achieve business objectives and improve business performance.