14 years of experience in digital marketing of which 10 years in-house and 4 years on agency side. Extensive experience in line managing teams of 2-8 direct reports, budgeting, creating and managing marketing calendars, brand launches, global marketing campaigns and international partners. Key strengths: international and multicultural (fluent in English, German, Dutch), strong interpersonal skills and highly motivated, champion of digital thought leadership with a customer-first test & learn approach, strategic and tactical expertise, strong can-do attitude with 5+ years of start-up experience.Locked Pro Plan feature
Overseeing all display, influencer, affiliate and social media activity for TOPSHOP and TOPMAN, specifically supporting the UK, US and Germany. Planning of 2020 financial year, managing all budgeting for digital marketing. Digital planning and rollout of brand campaigns supporting brand marketing and PR, directly managing a team of 8 specialists while working closely with creative and trade teams.
Overseeing all digital marketing activity, seasonal ecommerce planning, channel budgeting and forecasting, online campaign launches, external brand and agency relationships and managing a team of 4 specialist digital channel marketeers. Supporting on-site trade and CR optimisation and working closely with CRM, web development, offline brand marketing and international wholesale teams.
The IDM post graduate diploma in Digital Marketing is a Level 7 qualification dedicated to the evolving field of digital media and marketing. The diploma develops deep strategic digital marketing expertise covering strategy planning, budgets and integrated digital technologies to achieve business objectives and improve business performance.