Sophia Zydenbos

Senior Digital Marketing Manager

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

14 years of experience in digital marketing of which 10 years in-house and 4 years on agency side. Extensive experience in line managing teams of 2-8 direct reports, budgeting, creating and managing marketing calendars, brand launches, global marketing campaigns and international partners. Key strengths: international and multicultural (fluent in English, German, Dutch), strong interpersonal skills and highly motivated, champion of digital thought leadership with a customer-first test & learn approach, strategic and tactical expertise, strong can-do attitude with 5+ years of start-up experience.

Locked Pro Plan feature

Skills

  • Fashion
  • Digital Advertising
  • Digital Marketing
  • Online Advertising
  • Influencer Marketing
  • PPC
  • Digital Strategy
  • Social Media
  • International Marketing
  • Sustainability

Companies I’ve worked with

  • Kurt Geiger Ltd

    Kurt Geiger Ltd

    • Fashion and Textiles
  • TOPSHOP TOPMAN

    TOPSHOP TOPMAN

    • Fashion and Textiles

Work history

Currently

Senior Digital Marketing Manager

TOPSHOP TOPMAN

Jul 2019
  • London, United Kingdom
  • Full Time
  • Overseeing all display, influencer, affiliate and social media activity for TOPSHOP and TOPMAN, specifically supporting the UK, US and Germany. Planning of 2020 financial year, managing all budgeting for digital marketing. Digital planning and rollout of brand campaigns supporting brand marketing and PR, directly managing a team of 8 specialists while working closely with creative and trade teams.

2019

Senior Digital Marketing Manager

Kurt Geiger Ltd

Jul 2017 - Jun 2019
  • London, United Kingdom
  • Full Time
  • Overseeing all digital marketing activity, seasonal ecommerce planning, channel budgeting and forecasting, online campaign launches, external brand and agency relationships and managing a team of 4 specialist digital channel marketeers. Supporting on-site trade and CR optimisation and working closely with CRM, web development, offline brand marketing and international wholesale teams.

Education

2018

Postgraduate Diploma in Digital Marketing

The Institute of Direct & Digital Marketing (IDM)

Feb 2017 - May 2018
  • London, United Kingdom
  • The IDM post graduate diploma in Digital Marketing is a Level 7 qualification dedicated to the evolving field of digital media and marketing. The diploma develops deep strategic digital marketing expertise covering strategy planning, budgets and integrated digital technologies to achieve business objectives and improve business performance.