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Sophie Blackburn

Visual Merchandising Guidelines Assistant

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  • LevelJunior
  • LocationBushey, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsGraphic Design Assistant - Photoshop Retoucher - Photography Assistant


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About me

I am a highly motivated, creative and detail orientated individual. My core strengths lie in photography, image editing and graphics which I have built in my degree, previous internships and my current role. I have an aptitude for colour, composition and framing and a keen eye for visuals. I am fluent in Adobe Creative Suite (Photoshop, InDesign and Illustrator) and use these programmes daily to build and edit visuals, as well as CaptureOne Photography and editing software. Working for Burberry in Visual Merchandising has given me an ability to work to demanding and tight deadlines at short notice with global reach. The store guidelines I build are distributed to 500 stores globally and to internal teams where I am able to show my written communication skills partnering with the imagery I shoot and edit. My current position allows me to show my creativity in photography, image editing and graphics which I am motivated to build on in the future in a role for a brand or agency looking to build on their visual identity.


  • Photography
  • Adobe Indesign
  • Adobe Photoshop
  • Adobe Illustrator
  • Graphic Layout
  • Graphic Design
  • Brand Guidelines
  • Visual Mechandising
  • Capture One
  • Image Editing

Work history


Visual Merchandising Guidelines Assistant


Jul 2016
  • London, United Kingdom
  • Full Time
  • • Responsible for carrying out product display shoots on multiple indoor studio sets with lighting for edit and photo re-touching • Build monthly global Visual Merchandising floorset guidelines and VM communications materials relating to Accessories across all Women's and Men's categories • Shooting guidelines with Capture One software, photo and image editing using Capture One and Photoshop • Build additional guidelines with seasonal product updates and special projects such as pop-up in-store events, exhibition events and Window Styling guidelines • Build VM Showroom reports 6 times a year with fast turnaround. Carrying out showroom shoots using SLR cameras of seasonal showroom set-ups, including close-up detail shots, overview shots and product shots across all Women's and Men's Accessories categories • Develop, shoot and publish regular VM Tips instruction documents using Illustrator, InDesign and iBooks on internal web to communicate to store teams globally • Create illustrator drawings of products for VM Standards guidelines, including fixture drawings, product drawings and step by step 'how to' drawings • Develop layouts on InDesign for seasonal guideline templates, including using interactive features such as hyperlinks, object states and linking images and captions • Responsible for writing communication materials for stores to follow • Liaise with key stakeholders in merchandising across all Women's and Men's Accessories categories to ensure that all product is correct for different regions and store sizes • Partnering with marketing to ensure assets and key messages are communicated in guidelines • Work with global regional VM teams to implement strategies, especially during RIU processes • Use of assortment module tool to link seasonal product images to fixtures for merchants to use for their buy • Supervision of on-set freelancers


Product presentation assistant

Ralph Lauren

Aug 2015 - Jun 2016
  • Watford, United Kingdom
  • Full Time
  • • Assist in creation of Model Store Guidelines and Seasonal Strategy Meeting proposals across Menswear, Womenswear, Childrenswear, Accessories and Home. • Use Photoshop on a daily basis to cut out imagery, recolour, retouch and create visuals. • Use InDesign to produce concept pages and assist in creation of Model Store Guidelines. • Merchandise and style apparel, accessories and homeware product in wall bays and floor fixtures to create eye catching displays, innovative merchandising solutions and to support sales. Considering consumer experience, store flow and adjacencies.g • Creation and ownership of weekly store line communication and news brief for 52 stores across Europe. • Key stakeholder for all regional floor plans, amending for strategy meetings and publishing on internal Retail Web intranet for stores. • Managing Ad Hoc projects such as liaising with suppliers and ordering props for internal presentations, budget management and arranging delivery. • Researching trends and creating trend reports using WGSN to devise Brand Presentation visual strategy.


Menswear Sales Advisor


Nov 2014 - Mar 2015
  • Harrow, United Kingdom
  • Full Time
  • • Working across clothing, accessories, gifts and games sections. • Replenishing and recovering stock on the shop floor. • Ticketing and marking down items. T • Advising and dealing with customer queries. • Operating tills including collecting payments, processing refunds and exchanges, opening Debenhams accounts and cashing up the tills. • Assisting with merchandising, layout of stock and displays.


Womenswear Design Intern


Jun 2013 - Jul 2013
  • London NW1 2JA, UK
  • Internship
  • Design research, trend boards, trend packs, photographing samples and clothes on the rack up, buying and sourcing beading and embellishments, hand sewing, drawing of embroidery art works for evening dresses and denim, general studio errands.


Design Intern

Tom Cody Design

Mar 2013 - Jun 2013
  • London E2 6JJ, UK
  • Internship
  • Fabric dyeing, screen printing, mixing up print pastes and dyes, using the heat press machine, machine sewing, using the overlocker machine, hand beading and embroidery, colour testing, garment construction, garment finishing, pattern cutting


Arts Fabric Intern


Nov 2012 - Mar 2013
  • London, United Kingdom
  • Internship
  • Assisting designers and production, design research, creating print moodboards for focus groups, cleaning up Photoshop designs, using AVA to produce design colourways, cutting fabric for meetings and trade shows, general studio errands.


Studio Intern

Christopher Farr

Jun 2012 - Oct 2012
  • London, United Kingdom
  • Internship
  • Cutting and preparing fabric samples for clients and show rooms, responsible for dealing with invoices, creating waterfalls and wings for showrooms, attending meetings with clients and designers, selecting designs for the fabric collection, design research, creating woven and printed design ideas, colourways, creating advertising material for showrooms, answering phones and general studio errands.



BA (Hons) Textiles: Innovation and Design

Loughborough university

Sep 2010 - Jul 2013
  • Loughborough, United Kingdom
  • Gained 2.1 specialising in Printed Textiles with my final major project focusing on Native Canadian Prints for Interior Furnishings. Focused on screen printing with a variety of techniques such as flocking, pigment printing and devore, and digital printing.


Art Foundation Diploma

Loughborough University

Sep 2009 - Jul 2010
  • Loughborough, United Kingdom
  • Gained Distinction, specialising in Graphic Communications, Fine Art, 3D and Textiles. My final major project specialised in Textiles.


GCSEs in Textiles, English Language, English Literature, History, Religious Studies, French, IT, Sci

Watford Grammar School for Girls

Sep 2002 - Jul 2009
  • Watford, United Kingdom
  • Gained 5 A*s, 4As and B


A Levels in Arts Textiles, English Literature and History

Watford Grammar School for Girls

Sep 2002 - Jul 2009
  • Watford, United Kingdom
  • Gained AAAs in these subjects