Dynamic, passionate, commercially-minded, creative and strategic leader with over 11 years experience in global fashion, beauty & lifestyle. A true brand champion, my past experience includes heading up teams across in-house global brand, social & creative content strategy for The White Company, Soap & Glory, Stella & Dot, Glossybox & Charlotte Tilbury. I'm now a Social Media & Content Strategy Consultant, providing consultancy with a large range of brands and agencies to provide clear brand, content and social strategies, creative direction, digital marketing, TOV & copywriting across digital, retail and print.
Freelance Experience: Nails Inc, REN Skincare, Heist Studios, Evarae, Crabtree & Evelyn, The Braid Bar, Trinny London, AXE, Estella Bartlett, Agency Space, JSR Agency, ColorProof, Fresh Films, Beautonomy, Bouclème, Ogilvy (Dove), Green Park Content, M.A.C Cosmetics, Adjust Your Set, 20Ten Creative, Radley London, Wunderman Thompson, BYBI Beauty, By Terry, Diesel, The Body Shop.
Career Highlights:
As part of the Charlotte Tilbury Beauty founding team, I was responsible for creating, launching and heading up the global social media, digital content strategy and online presence for one of the most dynamic beauty personalities on social media today - Charlotte Tilbury. Under my social and content strategy, Instagram soared to 1 million followers organically and the company saw explosive growth. In 2015 GLAMOUR and The Los Angeles Times named Charlotte Tilbury the best Beauty account to follow on social.
In March 2019 I co-founded La Norme Beauty (www.lanormebeauty.com), a platform promoting positive inclusion and diversity across beauty and beyond, challenging society’s long-held beauty norms. I also work alongside Creative Director Jo Wallace, to run her popular passion-project, Good Girls Eat Dinner, which provides kick-ass, female creative role models across the creative industries.
Projects
- La Norme BeautyI’ve always been a passionate advocate for diversity, feminism and inclusion, both in and out of the workplace. In 2019, I co-founded La Norme Beauty, a new online platform promoting positive inclusion and diversity across beauty and beyond. La Norme has one simple belief: no woman (or man) should ever be made to feel like they’re not ‘normal’. Because the glorious truth is: THERE’S NO SUCH THING AS NORMAL, WE ARE ALL LA NORME.
Projects credited in
- International Women’s Day 2021, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars from underrepresented gender identities – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams wit212
- Bland GuidelinesWhy stand out when you were born to fit in? So many brands default to bland, so they’ll never be noticed or remembered. If you like to be bland and stay safe with no distinctive direction or attributable assets, Designer Paul Mellor and I will make sure you never stand apart from the competition, or stand out. And we get by with a little help from our friends. We invited industry experts in Creative, Strategy, Diversity, Trends, Social, SEO and PR to be bland too. As you’d expect, everything’s
Skills
- Social Media
- Strategy Consulting
- Content
- Content Ideation
- Creative Art Direction
- Social Media Marketing
- Copywiting
Education
BA (Hons) Graphic Information DesignUniversity of Westminster
- London, United Kingdom