About me
I'm a highly experienced and creative digital editor, specialising in fashion and lifestyle. My main areas of expertise are tone of voice, content management, editorial content creation and workflow.
Work history
Freelance EditorJohn Lewis & Partners
London, United KingdomFreelance
I joined John Lewis & Partners as part of a core team developing a new editorial content strategy. As well as being the guardian of the editorial tone of voice, I managed all workflow and implemented a bespoke production system to manage schedules and track the progress of all content. I also created content and conducted picture research.
Freelance EditorASOS
- London, United KingdomFreelance
During my time at ASOS I was the last pair of eyes on editorial content before it went live. I also oversaw copy on global campaigns and CRM, and worked with the UX/UI teams to ensure copy for site updates and propositions was of the highest quality. I also managed the Outlet Edit – overseeing the editorial calendar, liaising with trade and marketing to cover business objectives, creating all content and organising international translations. I gave group presentations on tone of voice when required.
+ Show more
Skills
- Content/copywriting/writing/editorial/advertising
- Content Editing
- Sub-editing
- Editorial Production