Great copy is the beating heart of any successful online business – Not only does it communicate values, brand offerings and essential information, but it develops and shapes the brand personality that people grow to know and love.
With over six years’ experience in copywriting and marketing roles, I’ve been working on refining my craft and growing my knowledge in all things content marketing, SEO, UX, brand development and editorial writing.
Projects
- SEO Web Copy for CurrysThe Project: Create SEO-led copy for the website category and brand landing pages. What I did: Write descriptive and informed copy about various types of products, adhering to the Currys PC World tone of voice. Content was led by SEO guidance on target keywords and use of internal links. The impact: The 200 PLPs saw a collective increase of visibility of 35%. 44% of the keywords positioned at the bottom of page 1 moved to the top and 44% of the keywords starting on page 2 moved to page 1.
+ Show more
Work history
Senior CopywriterThe&Partnership
London, United KingdomFull Time
Senior Content Writereight&four
- London, United KingdomFull Time
• Working with social strategists, producers and creatives to produce long and short-form story-telling/copy that can scale across multiple channels
• Developing content plans and content ideas rooted in strategic thinking to support a client’s communications objectives
+ Show more
Skills
- Copywriting
- SEO Content
- SEO Campaigns
- Content Editing
- Editorial Copy
- Copyediting
- Web Copywriting
- Marketing Copywriting
- Press Releases
- Article Writing
Education
N
N
Media and JournalismNottingham Trent University
- Nottingham, United Kingdom