Sophie Deering
Available

Sophie Deering

CopywriterLondon, United Kingdom
+ Info

36

Connections
Tayibat Mustapha
Meenal Vashistha
Cordelia o'neill
Sophie Deering
Available

Sophie Deering

CopywriterLondon, United Kingdom
About me
Great copy is the beating heart of any successful online business – Not only does it communicate values, brand offerings and essential information, but it develops and shapes the brand personality that people grow to know and love. With over six years’ experience in copywriting and marketing roles, I’ve been working on refining my craft and growing my knowledge in all things content marketing, SEO, UX, brand development and editorial writing.
Projects
  • Article for Cox & Cox
    Article for Cox & CoxAn SEO optimised article for Cox & Cox.
  • SEO Web Copy for Currys
    SEO Web Copy for CurrysThe Project: Create SEO-led copy for the website category and brand landing pages. What I did: Write descriptive and informed copy about various types of products, adhering to the Currys PC World tone of voice. Content was led by SEO guidance on target keywords and use of internal links. The impact: The 200 PLPs saw a collective increase of visibility of 35%. 44% of the keywords positioned at the bottom of page 1 moved to the top and 44% of the keywords starting on page 2 moved to page 1.
  • SEO Web Copy for NET-A-PORTER
    SEO Web Copy for NET-A-PORTERDescriptive and informed copy about various designer brands and categories of products, delicately adhering to the NET-A-PORTER tone of voice. Content is optimised for SEO, using target keywords and internal linking.
+ Show more
Work history
    The&Partnership logo
    The&Partnership logo
    Senior CopywriterThe&Partnership
    London, United KingdomFull Time
    eight&four logo
    eight&four logo
    Senior Content Writereight&four
     - London, United KingdomFull Time
    • Working with social strategists, producers and creatives to produce long and short-form story-telling/copy that can scale across multiple channels • Developing content plans and content ideas rooted in strategic thinking to support a client’s communications objectives
+ Show more
Skills
  • Copywriting
  • SEO Content
  • SEO Campaigns
  • Content Editing
  • Editorial Copy
  • Copyediting
  • Web Copywriting
  • Marketing Copywriting
  • Press Releases
  • Article Writing
Education
    N
    N
    Media and JournalismNottingham Trent University
     - Nottingham, United Kingdom