Hi, I am Sophie, I am 23years and just graduated in the summer just gone from London College of Communication's first ever Graphic Branding and Identity course with a First. The course is so special because it teaches you to develop brand strategy before diving straight into the design. I have taken this ethos with me and feel I specialise in building a strong story behind the brand as well as creating beautiful, fresh and meaningful work.
I am an enthusiastic, meticulous and forward-thinking designer with an obsessive eye for detail, specialising in branding and identity. My creative approach to problem solving is lead by insights and conceptual thinking, ensuring my design is always routed in purpose and function. My aesthetic approach combines minimalism with an elegance and meaningfulness, whilst being polished, precise and fresh.
Projects
- Save the Black CabBrief Black Cabs are a dying industry, so re-invent the Black Cab using technology. Insight I asked myself and others, what are Black Cabs good at? Knowledge, however this wasn’t seen as relevant especially to young people with the arrival of GPS and Uber. I also discovered during a 3 hour meet-up with a group of Black Cabbies that human interaction and conversation (hence why I was chatting with them for 3 hours!) is very important, so this friendly, human aspect needed to be incorporated.
Work history
internAnatomy London
- Kennington Oval, London SE11 5SS, UKInternship
Working as a team with creative partners and strategists entailed understanding client needs, identifying trends, competitors and consumer insights, leading to the creation of two brand routes. Created moodboards, sketched and designed logos, designed promotional material such as flyers, posters and social posts, then co-presented the concept to client (my logo was chosen by the client and is in use).
Designed and created charts, infographics, and presentations for client proposals.
Skills
- Branding
- Identity Design
- Graphic Design
- Packaging
- Layout Design
- Strategic Design
- Typography
- Narrative
- Storytelling
- Brand Psychology
Education
T
T
A LevelsTrinity Catholic High School and Sixth Form
Woodford, UK
3 A levels in Art (A), Business studies (B) and English (B)
(BA Hons) Graphic Branding & IdentityLondon College of Communication, UAL
- Elephant and Castle, London, UK
Packaging design to app prototype briefs developed my critical thinking and methodological mindset enabling me to construct engaging narratives and interactive user experiences routed in design principles. An in-depth understanding of strategic brand creation across print and digital with strong research, analysis and team work skills.
Presented creative work to agencies Landor Associates, Johnson Banks and Rufus Leonard on live briefs developing skills as a communicator, effectively articulating ideas from initial concept to execution to professionals with confidence. Worked closely with real companies focusing on the clients aspirations and business objectives to solve their problems uniquely and thoughtfully.
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Awards
Course Leader's Best Blog AwardLondon College of Communication, UAL
The course leader's for the Graphic Branding and Identity course voted my blog as the 'Best Blog'. This entailed me going to an awards ceremony and receiving a trophy.Top 5 Final Major ProjectsLondon College of Communication, UAL
My Final Major Project was featured on UAL's blog as one of the top 5 Final Major Projects