Sophie Edwards
Available

Sophie Edwards

Student at School of Communication Arts 2.0London, United Kingdom
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Sophie Edwards
Available

Sophie Edwards

Student at School of Communication Arts 2.0London, United Kingdom
About me
Half price creative team. Inseparable since 1992. Sophie does the words. Sophie does the strategy. Both do the art.
Projects
  • 360 Days of Sunshine
    360 Days of Sunshine
  • Feel More Sure
    Feel More Sure
  • Sad Friends
    Sad FriendsFuture Lions shortlisted entry 2017 - Sad Friends. This Disney app combines AR, AI and the latest data in understanding empathy. It gets kids to better understand emotions and positive social connections – the basis of a happy and healthy society.
Work history
    OgilvyOne logo
    OgilvyOne logo
    Account ExecutiveOgilvyOne
     - 20 Upper Ground, South Bank, London SE1 9PD, UKFull Time
    At OgilvyOne I worked on the BT Account. Day to day I was managing the client, writing creative briefs, keeping on top of finance, getting artwork out the building and juggling client needs vs creative wants. While at Ogilvy I became part of the Netball team - playing weekly on Wednesdays as GK. I joined Ogilvy thinking I just wanted to work in a creative environment, but while there I became more and more envious of the creatives. I used to scamp my own ideas after creative briefings, pitch new strategies for BT to the CDs and spend any free time comparing creative tests to see which creative DM had won. It became very clear to me that I wasn't set out to be a suit forever, and through creatives in the studio I came across SCA.
    PPC Account Executive
     - London, United KingdomFull Time
    Using Google AdWords to write/run and optimise campaigns for companies such as Legoland Discovery Centre, Citrix, Madam Tussauds and Perth Mint. Writing and testing copy, coming up with the targeting strategy and setting up/ optimising the campaigns on Facebook for Guinness World Records and Estrella Damm.
Skills
  • Advertising
  • Creative Stragegy
  • Copywriting
  • Human Behaviour
  • Drawing
  • Listening
  • Curiosity
  • Organisation
  • Art Direciton
Education
    School of Communication Arts 2.0 logo
    School of Communication Arts 2.0 logo
    Creative PortfolioSchool of Communication Arts 2.0
    London, United Kingdom
    At SCA I've so far learned more than any other school I've been to. We have the best mentors to learn from and we are only 39 students which makes it a very close knit school. We've so far been taught & are putting into practice everything from strategy, propositions, scamping techniques, idea generation, concept development, execution, copywriting, innovation and problem-solving. It's like working in a small agency with all the creative space you want.
    BSc Physical Geography
     - Exeter, United Kingdom
    Unexpected hey? When I went to uni I had to decide between Art, Geography or Psychology, and Geography had the biggest pull for me (mainly due to the field trips and learning about Climate Change). Although you may not expect it, I learnt a lot during this degree which I've taken into the creative sphere - most from my dissertation. For a dissertation you must come up with an original idea to test and write about - just like you have to do in advertising. My dissertation was on how agricultural land is impacted by solar panels height- and therefore whether you can use the land to produce the same yield (pop me an email if you want to know more).