Sophie Elisabeth Francois

Eccomerce Supervisor


About me

I have 10 years of experience working creatively within retail at both assistant and management level, and after a short break from the industry, am looking to bring energy and enthusiasm to a new role. I have a strong knowledge of fashion retail, with a skill set which would be transferable to any working environment, with particularly strong research, organisation and communication skills. The autonomous nature of my previous jobs, means that I am confident in liaising with press, stylists and other outside contractors. I have a strong eye for aesthetics, and immaculate attention to detail. I want to take my general knowledge of both popular and unconventional cultures - with particular interest in fashion, music, the arts into an environment where I can use it day-to-day.


  • Fashion
  • Film
  • TV
  • Office
  • Powerpoint
  • Word

Companies I’ve worked with

View all
  • New Look

    New Look

    • Fashion

Work history


Clothes Processing Supervisor


Oct 2014
  • • Co-ordinating different teams and procedures to ensure smooth running operations and customer satisfaction for a late stage start-up online dry cleaning company. • Making decisions on own initiative in a fast-paced environment as to how best to manage customers requests. • Reviewing specialist items as they come in to determine how they should be cleaned/treated. • Determining whether items within orders require repairs, and contacting and distributing them to suppliers and their tailors appropriately. • Distributing orders appropriately within suppliers, based on which orders and items best fit their individual ability to deal with them. • Acting as supervisor for specific shifts, answering customer queries regarding their orders. This also includes communicating with them via email in order to rectify any problem or question they might have. • Adjusting pricing for repairs and specialist cleaning on customer accounts, once we have received information from suppliers/tailors. • Assembling orders once they have been returned to us, for them to then be delivered out to customers. This includes appropriate personalised communication with new customers, and a high level of detail and care when packaging specialist, and often expensive designer clothing.


Styling Assistant

Forever 21

Jul 2014 - Sep 2014
  • • Responsible for collating information to send to the US head office, detailing styling trends on the British high street. This included written reports, mood boards, and powerpoint presentations. • Using information gathered to create window and styling directives bi-weekly for ALL European stores. • Visiting stores both within, and outside of the UK to implement training for stylists, and aid with new store set up and/or relaunches. • Carrying out regular comp shops on Oxford Street and the surrounding areas, in order to present the activities of our main competitors to the heads of styling, and company owners. • Helping buyers to collate information about British/European microtrends, that could be used in presentations on possible future direction of the brand, and specialised online activities/possible areas of interest to the American market.


Creative Display Assistant

Miss Selfridge

Nov 2012 - Aug 2014
  • • Responsible for styling and dressing of all mannequins, busts and display items, both instore and in the windows, working to trend packs and instruction from our head office. • Bi-weekly change of window direction, in all 3 flagship windows. • Responsibility for all graphics used in store. • Regular overnights to achieve desired level of perfection within the overall look of the displays in store. • Working with the concessions managers in House of Fraser, Debenhams, and Selfridges Department Store towards well maintained displays using product relevant to each individual stores customer. • Regular "money mapping", use of sales figures to calculate the impact on sales related to display product/placement. • Aiding at Arcadia press days, dressing mannequins in new and as yet unreleased product to showcase for members of the press coming into the next season. • Working as part of a small team to build and maintain any props used in the windows and around the store, relating the creative direction dictated by the current trends. • Creating, building up and general maintenance of a display standards instructional pack for other stores and Miss Selfridge concessions in the area. • Attendance and supervising on creative activity at new store opening and refurbishments within, and sometimes further removed from the area of Greater London.


Visual Merchandiser & Mannequin Stylist


Jan 2012 - Nov 2012
  • • Merchandising large areas of the store daily, using own initiative to tailor fairly minimal guidelines to the Oxford Street demographic. • Mannequin picking, dressing and styling within each designated trend area on the shop floor. • Working in a team of stylists to pick and dress window mannequins, timing dictated by trend/season change. Working overnights to achieve desired level of creative impact in the windows. • Working as one of a small team of people taking personal styling appointments for pre-booked customers, or those needing extra help to find outfits and items for special occasions. • Being sent out to the Westfield Stratford store to help the VM team there, as and when required.


Visual Merchandiser & Creative Display Stylist


Feb 2011 - Jun 2011
  • • Maternity cover for head visual merchandiser. • Working to a strict visual guideline handed down by head office. • Sole responsibility for instore and window mannequins. • Working directly with regional display managers towards standardised VM across all Queensland stores. • Photography for display information packs.


Visual Merchandiser & Creative Display Stylist

New Look

May 2009 - Sep 2010
  • ? Head of a small team responsible for all instore mannequins and displays. ? Sole responsibility for picking and executing of womenswear primary window (15 mannequins), and secondary menswear window (10 mannequins). Future planning for product change and prop update. ? Appropriate placement of new product daily as it comes into the store. ? Forward planning for season change/update in both merchandising of product and creative display. ? Placement of regularly updated graphics within the window scheme. ? Updating other staff members on any visual communications handed down from our head office, both merchandising and display relevant. ? Frequently travelling to other stores around the region/country to be involved in the setting up of new stock and window guidelines, including flagship Marble Arch, and the newly opened and largest of the branches on London’s New Oxford Street.



Media (practice and Production

The University of Northampton

Sep 2002 - Apr 2004