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• Responsible for identifying, devising and implementing creative marketing communications for a variety of clients across multichannel platforms including web build, digital, PPC and SEO, social, print collateral, ambient and rich media. • Managed budgets and timelines to set and monitor project scope. • Facilitated teams of internal and external copywriters, designers, developers and producers through the stages of briefing, concepts, production and delivery. • Monitored and interpreted campaign data and measurables to optimise activity and recommend future plans.
Senior Media Planner & Buyer • Planned and delivered advertising campaigns on broadcast media across a portfolio of FMCG and luxury clients. • Liaised with stakeholders to develop concepts and strategy across multimedia platforms. • Defined, tracked and reported campaign delivery against quality parameters and budget scope. • Negotiated with third-party teams to gain prime delivery and additional value.
1st class Advertising and Public Relations BA Honors