Sophie Goodwin

Sophie Goodwin

Graphic DesignerLondon, United Kingdom
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Sophie Goodwin

Sophie Goodwin

Graphic DesignerLondon, United Kingdom
About me
I'm Sophie and have recently completed my degree at the University of Lincoln. ​ Having been a Student Ambassador and Chair of the University of Lincoln's 2017 degree show; Show Seventeen, I think it is fair to say I LOVED my time at University and studying Graphic Design. I enjoy quite a broad range of projects, particularly branding, creating campaigns, digital illustrations and films.
  • Adapt or Die
    Adapt or DieThe Adapt or Die brief was a brief set by Elmwood and gave us a scenario for 2026, and a service that we had to re-brand or redirect in order to survive the scenario of 2026. The scenario I was given was ‘The High-street is dead’ and the service I was given was a multi-storey car park. ​ Having decided that a multi-storey car park wouldn’t be needed if the high street was dead, I redirected my service into the Entertainment Industry, re-branding it as a drive-in cinema. Although this is somethin
  • Divine
    DivineThe Divine Magazine project was a group project that had to be loosely connected to religion. Having made the decision to base the magazine on rituals as a group, I decided to base my article on Lucky Rituals within gambling. To ensure I was visually using a ritual within my article, I designed three layout styles which repeated throughout the article. Keeping it playful, I used images with card symbols over the top and gambling symbols to direct the eye to where the reader should begin on each page. To finalise the piece, we repeated the articles at the end, to create another ritual within the magazine. However, the repeated section has been flipped backwards to reinforce the quirky, playful attitude set for the magazine.
  • Poetryfilm
    PoetryfilmAs part of Zata Banks’ Poetryfilm brief, I created a Poetryfilm about ‘The Laughing Heart’, a poem by Charles Bukowski. The underlying message in the poem talks about ‘embracing life’. However, when looking at its form I noticed that Bukowski often switches his focus between Life and Death, so as a reader, I found this quite disorientating. The theme of disorientation was the starting point in finding a theme to focus on within my film. After speaking to a Drag Queen from a local Pride bar, I was told that ‘Gays have had their revolution, Trans are waiting for theirs’ and so I sought to represent the LGBT community, with a particular focus on transgender children, to demonstrate how some of these feelings and emotions could potentially be disorientating for someone who hasn’t yet ‘come out’. The aim of this piece was to deepen understandings within the wider community and break down barriers in society. This project was shortlisted in the Poetryfilm competition.
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Work history
     - Retford, United KingdomInternship
    A work placement which entailed designing yearbooks and publications for schools country-wide, taking full responsibility for each project and liaising with the customers directly, allowing me to develop my skills in project management.
  • Adobe Indesign/illustrator/photoshop
  • Adobe Premier Pro
  • Adobe After Effects
  • Adobe Acrobat
  • CMS Websites
  • Photography
    BA (Hons) Graphic Design - First Class
    Lincoln, United Kingdom