About me
Brand, copywriting, ideas and engagement at HemingwayDesign.
Brand and content/creative at The Good Business Festival.
Thinking about stuff, reading stuff, writing stuff, overusing the word 'narrative' and being too honest.
Projects credited in
- OPOP - One Plate One PriceHemingwayDesign have created the brand identity for OPOP. What is OPOP? It's a new model for casual dining. A canteen offering all-day dining. Expect quick service, a warm welcome, delicious and nutritious food, cooked on site all at one price for one plate. Our plate price that will be kept as accessible as possible and never be set higher than the recommended Living Wage hourly rate. OPOP will be there to feed yet not to fatten, to nourish and not seek to entertain. OPOP will be where to g3
- A Placebrand for Berwick-upon-TweedBerwick-upon-Tweed is a hugely underrated British border town. It has a tourism and heritage offering that far surpasses that of its many of its peers and yet the tourism economy is small and limited to only a few months of the year. In 2019 we completed work on a place brand designed to bring out the best that Berwick-upon-Tweed has to offer to communicate its true status as a fantastic place to visit, to live and to invest. Engagement and co-design were a vital to this project in a relativel5
- A New Brand for The National ArchivesIn December 2018, we saw a brief asking for a review of the graphic identity of The National Archives. We had just successfully completed a brand for Social Work England and we saw another opportunity to work with a national institution that is hugely societally and culturally important and yet widely underappreciated. We won a competitive bidding process and a few weeks later we were on board, and making plenty of visits to the stunning mid-century building in Kew that houses the public-facing5
- The Seam, BarnsleyIn 2019 we won the bid to design a brand and name for Barnsley’s digital media buildings: DMC, and the evolving wider campus. DMC is a place for people and businesses on a path to success. With a big range of opportunities in education, skills, training, retraining and digital development, this is the place that will help businesses get to their next stage. This is a place that engineers opportunities for growth – whatever is needed to further people or their business, the DMC can open doors, pr1
- Crewe Place BrandPart of the reason we wanted to work on a place brand for Crewe was the scale of the challenge involved. At HemingwayDesign as regeneration specialists, we spend much of our time working in economically and socially deprived and sadly somewhat ‘forgotten’ areas of the United Kingdom. We are used to locals having nothing good to say about their place, to seeing struggling high streets and worrying numbers in economic reporting, but Crewe felt like a place that had already lost faith in itself. Wi3
- The Good Business FestivalThe world is changing, and business is responding. The Good Business Festival is part of a global movement that believes in the power of business to effect positive change whilst generating higher returns and ensuring longevity. The days of shareholder supremacy are a thing of the past – it is values and purpose that now powerfully drive profit. This event comes at a pivotal time in the evolution of a new business climate where social and environmental impact are vital measures of success.15
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Work history
Communications ManagerHemingwayDesign
London, United KingdomFull Time
Skills
- Copywriting
- Editing
- Brand Copywriting
- Content Writing
- Marketing
Education
LinguisticsUniversity of Leeds
- Leeds, United Kingdom
Grammar geek. Wordsmith. Constantly banging on about the Sapir–Whorf hypothesis of linguistic relativity.