Sophie How
Available

Sophie How

Project ManagerSingapore
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Felix Hughes-Morgan
Sophie How
Available

Sophie How

Project ManagerSingapore
Work history
    Badoo logo
    Badoo logo
    Brand AssociateBadoo
    London, United KingdomFull Time
    - Work with Brand Manager to develop brand communication plans across different marketing channels and platforms. - Support the delivery of brand campaigns in Spain that reflect Badoo’s brand vision. - Develop and lead implementation of activation platforms and ideas based on the brand vision plan, working with other brand teams and agencies. - Champion Spanish consumer needs and brand passion within the overall business. - Develop key brand partnerships to support planned and ad-hoc initiatives in Spain. - Input into the annual brand planning process, conducting market research and analysis.
    Badoo logo
    Badoo logo
    Digital Marketing ManagerBadoo
     - London, United KingdomFull Time
    - Developed and implemented brand identity projects. - Created Influencer Marketing campaigns in Spanish and LATAM markets on various social media platforms. - Calculated and allocated large budgets. - Generated creative concepts, negotiated prices, assisted in content creation, approved ideas and measured results for campaigns. - Presented campaign results to internal stakeholders and company directors. - Assisted with ATL and BTL projects with external creative agencies.
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Skills
  • Marketing
  • Digital Marketing
  • Campaign Management
  • Digital Campaigns
  • Technology
  • Apps
  • Market Research
  • Project Management
  • Digital Agency
  • Digital Advertising
Education
    U
    U
    BA (Hons) Spanish (2:1)University of Bristol
     - Bristol, United Kingdom