Projects credited in
- HYBRID THEORYHybrid Theory challenge the practices and relevance of the ad-tech market. Previously Affectv they are a new breed of digital partner with offices in London, New York, Hong Kong, Singapore and Sydney. They came to Fluoro in order to help them create a visual language, brand identity and direction for representing their global ambition. We were tasked with creating a strategic concept that would re-position them as leaders within the industry. Fluoro worked closely with Hybrid Theory in order to4
- LANSERRINGLanserring designs and manufactures custom-made kitchens, furniture and lifestyle products for discerning clients around the world. The company was born of the shared vision of some of the design industry’s most original thinkers and experienced artisans. Their passion for design and craftsmanship informs every facet of their work – offering a truly bespoke service. Working closely with the Lanserring team, we set out to build and reflect upon this story by creating an award winning visual dir3
- REEBOK NANO 09 LIMITED EDITIONReebok and WIT gave us creative freedom to experiment with its design for the limited edition Reebok Nano 9 shoe, which was the first line of trainers to incorporate the re-introduced Reebok vector logo. We took the Nano 9 as a blank canvas, still in its initial sketch stage from Reebok, and infused the WIT 'stronger together' ethos. The material colours and finishes are inspired by steel, wrought iron and high impact rubbers which are juxtaposed against a vibrant orange. We created a bespoke a6
- JOHN LEWIS WINTER CAMPAIGNJohn Lewis, working with advertising agency Adam & Eve, approached Fluoro to create a campaign with a modern and experimental direction. As Britain's most established high-end retailer, we wanted the campaign to reflect a business that is as relevant today as it was when it was founded in 1864. We believed this would help John Lewis reach new audiences as they focus on evolving shopping habits that live in the digital space. We developed their bold, new, graphic-led campaign to create an exciti5
Work history
Head of Client ServicesFLUORO.®
London, United KingdomFull Time
Head of Client ServicesBlackline Creative
- London, United KingdomPart Time
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