- MINI – Who's In?'Who's In' is an invitational, lifestyle-led brand activation that I helped create for MINI UK. The idea was simple – MINI aren't just one car anymore, they're five. And with their extended line-up of unique cars, they have something for everyone. The campaign was fully integrated, crossing all mediums from cinema to social. I was lead copywriter across digital, defining and extending the tonality for long-form and editorial platforms. Here are some examples of the work.
Freelance CopywriterSophie Writes Copy Limited
London, United KingdomFreelance
I'm a freelance copywriter, specialising in long-form copy for digital. Call on me to create copy for channels such as web, CRM, social and other digital platforms.
- Ad Copywriting
- Digital Copywriting
- Social Copywriting
- CRM Marketing
- Website Copywriting
- Copywriting Editorial
- Automotive Advertising
- Editorial Copy
- B2C Copywriting
BA(Hons) , Advertising and Branding CommunicationsStaffordshire University
In 2010 I gained a 2:1 undergraduate degree in Advertising. While studying, I discovered my passion for copywriting. In my three years spent at Staffordshire University I created work for the New York Department of Health, the Student Union and local record labels.