Sophie Lam

Global Associate Director

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  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsConsultant - Public Relations Director

About me

A creative thinker with a demonstrated ability to work calmly and maintain good judgement in high-paced environments. Experienced in leading, developing and implementing integrated consumer engagement campaigns including strategic planning and content creation for a range of brands from start-ups to household names. Key specialisms include: event management; digital and social media strategy; influencer engagement; creative planning; PR and social media toolkits; art direction and partnerships; across a broad range of sectors including beauty, technology, food and drink, with a passion for lifestyle brands.

Skills

  • Events
  • Marketing PR
  • Writing
  • Celebrity PR
  • Consumer PR
  • Events PR
  • Talent PR
  • Communications
  • Media Relations
  • Office
  • Powerpoint
  • Word
  • Social Media
  • Digital Social Media Strategy
  • Influencer Engagement
  • Influencer Marketing

Companies I’ve worked with

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  • Weber Shandwick

    Weber Shandwick

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    • Marketing & PR
  • T

    Talk PR

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    • S

      Splendid Communication

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      Work history

      Currently

      Associate Director

      Talk PR

      Jun 2015
      • London, United Kingdom
      • Full Time
      • Senior consultant working across the global and UK consumer lifestyle teams at the agency. Key responsibilities include leading on PR and social strategy and creative development and content creation at a global level for Coty (formerly P&G Prestige brands), Avery Dennison RBIS and Sassoon Professional and Johnson & Johnson Beauty. Other responsibilities have included leadership of HUGO BOSS Fragrances, FIAT UK and Müller UK&I consumer lifestyle accounts.

      2015

      Associate Director

      Splendid Communication

      Oct 2014 - May 2015
      • London, United Kingdom
      • Full Time
      • Consulting on the social strategy and content development for the UK and world leading household names, as well as leading on the agency's marketing plan. Role also included managing budgets, staffing and servicing levels to ensure continued profitability on accounts. Client experience: Google Android (Social), Coca-Cola NWEN (Social), Barclays Bank PLC (Social), Greggs (Social)

      2014

      Senior Account Director

      Weber Shandwick

      Jan 2012 - Sep 2014
      • London, United Kingdom
      • Freelance
      • Senior consultant within the Consumer Marketing Practice, managing a portfolio of global and UK consumer PR and social activations and community management for the world's leading brands. Client experience: Nike Foundation (Digital & Social), HouseTrip (Social), Simple Skincare (Global Social), Unilever Hair (Global), Pearson, Motorola (Social), M&M's World London, Electrolux including the launch of Grand Cuisine, Samsung (Global), Instituto Marangoni London (Italy's leading fashion school), Zipcar UK, Jacob's Creek Andre Agassi campaign, ExxonMobil (Global) Highlights: - Igniting interest, driving coverage and conversations amongst teens with the launch of the Personalised Printer at M&M's World London by recruiting Union J to perform at a secret gig, generating a 56% increase in sales