Sophie Lam

Associate Director

  • LocationUnited Kingdom



  • Events
  • Marketing PR
  • Writing
  • Celebrity PR
  • Consumer PR
  • Events PR
  • Talent PR
  • Communications
  • Media Relations
  • Office
  • Powerpoint
  • Word
  • Social Media
  • Digital Social Media Strategy

Work history


Associate Director

Talk PR

Jun 2015
  • Senior consultant working across the global and UK consumer lifestyle teams at the agency. Key responsibilities include leading on PR and social strategy development and content creation at a global level for P&G Prestige brands HUGO BOSS fragrances, and Dolce & Gabbana make-up. Other responsibilities includes leadership of the new on demand beauty app The Glam App founded by Cara Santana and Joey Maalouf.


Associate Director

Splendid Communications

Sep 2014 - Apr 2015
  • Consulting on the social strategy and content development for the UK and world leading household names, as well as leading on the agency's marketing plan. Role also included managing budgets, staffing and servicing levels to ensure continued profitability on accounts. Client experience: Google Android (Social), Coca-Cola NWEN (Social), Barclays Bank PLC (Social), Greggs (Social)


Senior Account Director

Weber Shandwick

Jan 2012 - Aug 2014
  • Senior consultant within the Consumer Marketing Practice, managing a portfolio of global and UK consumer PR and social activations and community management for the world's leading brands. Client experience: Nike Foundation (Digital & Social), HouseTrip (Social), Simple Skincare (Global Social), Unilever Hair (Global), Pearson, Motorola (Social), M&M's World London, Electrolux including the launch of Grand Cuisine, Samsung (Global), Instituto Marangoni London (Italy's leading fashion school), Zipcar UK, Jacob's Creek Andre Agassi campaign, ExxonMobil (Global) Highlights: - Igniting interest, driving coverage and conversations amongst teens with the launch of the Personalised Printer at M&M's World London by recruiting Union J to perform at a secret gig, generating a 56% increase in sales



Bachelor of Arts

University of Reading

Aug 1998 - Apr 2001
  • English Literature, Langugage & Philosophy