I am currently the Social Media Intern-Assistant for THE OUTNET, YOOX Net-A-Porter Group. I am social media savvy, passionate about food, living a healthy lifestyle, fashion and staying on top of the all the latest global news and trends. In July 2015, I graduated with a first class honors International Fashion Marketing degree at Glasgow Caledonian University. Throughout university I produced a variety of individual reports, developed photography and photoshop skills and created to several creative marketing communication. I have also carried out Social Media Marketing and E-commerce work experience at Ted Baker's head office in London. I worked alongside Ted Baker's Social Media Marketing team at the brands Autumn/Winter 2014 catwalk show and undertook a research project with the brands e-commerce team for their re-launch of the US website. I previously worked as a part time sales assistant for Ted Baker in the Glasgow Buchanan Street Flagship store. I was also assigned as the marketing champion within the store. It was my responsibility to act as the link of working with marketing requests from head office and implement them into store. Overall, I gained value knowledge of quality customer service, brand knowledge and numeracy skills. I also worked for JLM Scotland as an E-commerce Assistant. My job was to manage our online eBay and Amazon shops and to expand JLM into the international online markets. I developed many creative skills, for example, by regularly photographing clothing, editing the images with photoshop and creating editorial features for the website. I gained great knowledge about trading online and our consumer behaviour patterns. In my spare time, I write my own blog, play netball and go out for long runs to gather inspiration and discover new places.s assignments.
My present role as the Social Media Intern at THE OUTNET, YOOX Net-A-Porter Group, has provided with valuable social media marketing and luxury fashion experience. Every day I support THE OUTNET’s Global Head of Marketing, Social Media Manager and Executive to produce daily copy, creative assets (organic & paid) and ensure our global social media strategy is delivered efficiently. My key administrative roles include creating social media weekly activity and social campaign reports, writing copy for THE OUTNET’s Facebook platform, monitoring all social platforms and key influencer content, updating and planning content for our social media marketing calendar and analysing competitors for digital marketing initiatives. I am highly numerate with strong mathematical skills from studying mathematics throughout university and high school and have continually developed these skills by managing the Social Media team’s budget expenditure, raising POs and processing bills. I also work closely alongside the brand’s UK and US marketing teams – in particular email, paid search, partnerships and affiliates – in order to create updated and engaging social assets and copy to drive revenue. When THE OUTNET’s marketing assistant is out of office, is it my responsibility to manage specific key roles of theirs, as well as my own. New York and London Fashion Week 2015 and 2016, brand events and social media competitions are successful projects I have been involved in to organise. I enjoy working in a fast paced, challenging environment, working both autonomously, and within a team and achieving tasks and projects set to strict deadlines.
I shadowed members of the Ted Baker E-commerce team, learning about trade, content and editorial aspects of the Ted Baker website. Alongside learning and working with the team, I was set an individual project. My project was to analyse how Ted Bakers competitor websites, in the USA and Australia, compare/ differ from the brands current international website. Over the two weeks I composed a powerpoint of the consumer/competitor research, international comparisons and proposed ideas of what Ted Baker could next do to differentiate their website against competitors. I presented the powerpoint to Ted Bakers head, trade, editorial and content coordinators. I gained valuable knowledge, skills and developed a greater understanding of how an e-commerce team operates within a fashion brand.
My responsibilities included driving multiple sales, leading all new social media-marketing campaigns issued by head office, communicating the information to all customers and colleagues and driving all digital activity upon the in-store digital screens. Daily I experienced selling the brand’s men’s and women’s apparel and accessory ranges. I was awarded Glasgow’s most ‘excellent employee’ from driving and interacting the brand’s social marketing communications to customers on ‘Ted’s 2014 Excellence Day’.
Organising JLM's stock onto eBay and Amazon for sale. Photographing and editing (using adobe photoshop) our stock for our online shops, website and wholesale customers, Increasing JLM's presence in Europe and Asia. Researching international equivalent of eBay and amazon and aiming to launch JLM onto these international sites. I developed the brand’s social media platforms including Facebook and Twitter to create brand awareness and promotion campaigns. Increased my photography and editorial skills from shooting stock and using Adobe Photoshop to edit the images. Managed the brand’s website, building relationships with clients, delivering great customer service from interacting and negotiating by email and telephone.
I worked alongside Ted Baker's Social Media Executive and Marketing Manager at the brand's London head office and Autumn/Winter 2014 catwalk. I gained an understanding of how the social media team operate all social media channels and experienced working with their Facebook, Twitter and Instagram pages. I was very privileged to experience controlling the Ted Baker Twitter account of the live feeds and tweets throughout the live AW14 catwalk. It was great to work within a fast paced environment, interact and network with all of the marketing communications team.
The nature of my degree involved a great deal of independent International market research, requiring initiative, self-motivation and a range of writing, creative, organizational and time management skills. I carried out a final year dissertation project, in which I specifically carried out a case study researching how effective Ted Baker’s integrated marketing communication strategies and channels, in particular social media platforms and email, are upon customer purchase decisions. My degree studies and work experience, have allowed me to achieve great knowledge about luxury fashion markets and marketing channels.
I was awarded a first class honours degree in International Fashion Marketing in 2015.
I was awarded a First Class Level Dissertation at university! overall achieving 74%.