About me

Experienced and dynamic marketing expert with a passion for solving business challenges. Global Marketing Director at BrewDog for 4 years leading advertising campaigns, new product launches, sustainability initiatives and building brand equity. Strong balance of creative and commercial expertise and proven track record in managing multiple high profile campaigns. Expertise gained from working both agency and client-side (Jack Daniel’s, Red Bull) across a number of disciplines; Digital, Comms, Experiential. Led £million projects for clients including Microsoft, Diageo, Beats by Dre. Proven track record in delivering business growth and transformation with strong client handling skills. Creative, collaborative and an empathetic leader who is proud to bring a fresh approach.

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Projects

• Microsoft - Futureproof
• 6

  Converse - Chuck II Launch
• 3

  Beats by Dre - Before the Game
• Smirnoff x With Love
• 6

  Puma - Trinomic
• Casa Bacardi

Work history

Global Marketing directorBrewDog
Jun 2017 - Dec 2021United Kingdom
Global marketing lead for BrewDog PLC, Europe’s #1 craft beer brand. Led cross functional deparment of brand, design, content, social, digital and innovation.
Client DirectorExposure
Jun 2015 - Apr 2017London, United KingdomFull Time
Exposure Digital - MAA Agency of the Year 2017 Client Partner, member of the Leadership team responsible for the Agency's growth via New Business, development of existing client portfolio and leading key brand campaigns for Microsoft, Diageo. Appointed to establish the new Brand Experience division overseeing product offering, P&L, client relationships and growth strategy.

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Skills

• Digital Expertise
• Marketing
• Sales
• Business Growth
• Experiential
• Leader
• Client Services
• Commercial
• Brand
• Media

Education

Chartered Institute of Marketing Postgraduate Diploma
Jan 2004 - Mar 2004Oxford, United Kingdom
BA (Hons) Business & Economics
Sep 2001 - Sep 2004Nottingham, United Kingdom