Experienced Account Manager skilled in Client Relationships, Digital Campaign Management, Social Media Strategy and Content Creation.Locked Pro Plan feature
Worked on the Virgin Trains East and West client accounts covering CRM (all tactical, BAU & Programme activity) plus digital display and social/influencer for brand campaign activity. Responsible for delivering cost effective and time efficient digital project management from writing strategic briefs and briefing creative teams to delivering the final campaign. Other responsibilities include: managing weekly status, working with data/planning teams to understand insights/market research for new business opportunities, forecasting, revenue and billing management and inter-agency PCA meetings. I am a people person and thoroughly enjoy working across multiple departments to ensure successful and integrated project delivery.
As Social Media Manager at TMW I was responsible for social campaign management, strategy and planning, content creation, social analytics and insights reporting, platform and community management, social listening, live social coverage of brand events, competitor analysis, influencer outreach and 'surprise and delight' activities for my clients. I worked on the Reckitt Benckiser account where I was responsible for the Nurofen, Air Wick, E45, Veet, Clearasil & Dettol brands. I then have moved to the Unilever team where my primary clients were Persil, Comfort & Flora ProActiv. I've also worked on Magnum, Lynx, Cornetto, Stork, Flora, Wall's, Sure, Domestos and Knorr. I was the primary contact for client's regarding any social projects and was responsible for presenting creative and reports to my clients. I am social media savvy and look to bring social activations into as many projects as possible to drive reach, impact and ultimately customer social advocacy!