About me

Sophie O’Connor is an awarded multi-disciplinary designer, international branding designer and Level C certified brand strategist. With neatly 20 years’ industry experience working with some of the most successful advertising and design agencies in the world. From conception to outcome, Sophie has a proven record of delivering effective design solutions and compelling brand identities for a variety of international clients. Sophie is a strategic thinker and enthusiastic creative lead who enjoys the challenges of working within dynamic and fast paced work environments.

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Projects

• 17

  Shala – The home of yoga and well-being.Naming and visual identity for women's online yoga studio in Margate UK. Creating a supportive environment for women to find balance and empowerment whilst connecting with others.
• 4

  High Altitude Properties – Providing quality homes, consitently.Branding and web design for property development company High Altitude Properties. A visual identity that delivers on quality and represents the brands desire to exceed all expectations for both investors and tenants.
• 9

  Do Breathe – Let’s breathe the world better, together.Visual identity design in collaboration with Ben Davies and Michael Townsend Williams in 2019 for well-doing app and website Do Breathe.
• 2

  Yoga Box – Bringing Yoga HomeYoga Box is a virtual yoga studio offering live and guided yoga classes. Born out of the need for an alternative to the traditional yoga studio during lockdown and akin to having your own personal yoga teacher in your home.
• 1

  Do Breathe Beta – Breathe well. Be well. Do well.Do Breathe is a wellness brand that helps busy people with complicated lives to calm down, find focus, and live with more purpose and less stress. I was approached to design an updated identity and overall art direction for their new Beta app, as well as social and online marketing assets. Working collaboratively with creative business lead Ben Davies and CEO Michael Townsend Williams.
• 2

  Birdie Birdie – Inspiring the creation of living spaces for children to be themselves.Birdie Birdie create environmentally friendly wall stickers made to inspire children’s curiosity and imagination. Made from child safe materials, no PVC, no toxins or solvents, they are safe for all the family. I was approached to assist with the positioning of the brand within the wall decal market and create a visual identity that would work across all digital platforms, print and packaging.

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Work history

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Senior Brand DesignerLandor & Fitch
Sep 2021London, United KingdomFreelance
FounderThe Village Creatives
Apr 2019Manchester, United KingdomFull Time

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Skills

• Packaging
• Print Design
• Typography
• Brand Identity
• Art Direction
• Design
• Creative Digital Design
• Photoshop
• Illustrator
• Indesign

Education

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BA(Hons) Graphic DesignLiverpool John Moores University
Aug 2002Liverpool, United Kingdom
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BTEC Graphic DesignMid Cheshire college of art and design
Aug 1999Northwich, United Kingdom

Awards

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Certified Brand StrategistLevel C
Masterclass 2 – Brand Strategist Differentiation & Brand Building w Marty Neumeier & Andy Starr
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The Freelancer of the Year AwardsYunoJuno Freelancer Awards
Covid Edition – The Village Creatives

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