Experienced marketing leader with a demonstrated history of working in B2B and B2C marketing, with direct experience of planning and implementing campaigns using the complete marketing mix, ATL and BTL. Skilled in budget management, data, analytics, creative briefs, social media, email marketing, and team management. Strong marketing professional with BA Hons in Business Studies from the University of Brighton and the Mini Marketing MBA by Marketing Week
Work history
Senior Marketing Managerflatfair
- London, United Kingdom
Leading on all aspects of marketing to drive flatfair’s growth in the UK. I set the strategy, KPIs and budget, as well as develop and execute the B2B and B2C multi-channel marketing plans and content creation, whilst managing a small team to maximise our results. I manage the marketing budget to ensure spend is best placed, as well as continuously analysing the activity to make improvements. I work closely with internal stakeholders to ensure the marketing team are fully aligned with the rest of the business, and regularly report our results to senior leaders. As well as working with external partners and customers, to build business advocates and mutually beneficial relationships.
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Product Marketing ManagerYell
- London, United Kingdom
I was responsible for ‘Hartley’ Yells automation product, enabling consumers to directly interact with businesses via app and web messaging. I led on the conversational design, messaging and branding, ensuring it provided value for both the consumer and business. I built, maintained, and evolved the bot, constantly analysing the data to inform the improvements, working collaborating as part of an agile scrum team with engineering, UX and external partners, including Apple and LivePerson. I advised on the go to market strategy and marketing messaging, ensuring they are aligned with the product plan. I continuously tracked the results against OKR’s and KPIs and reported them to the wider business and senior leadership team.
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Skills
- Marketing Strategy
- Copywriting
- Digital Marketing
- Brand Marketing
- Social Media Marketing
- Email Marketing
- Content and Media Writing
- Budget Management
- Team Management
- Media Planning