I currently lead the Digital Creative Strategy team at Saatchi & Saatchi in New York - a small team working in a big agency helping brands to navigate their way through the intersection of creative, digital technology and culture to achieve growth the “digital age”. I have spent the last 10 years working in an interesting mix of ad agency cultures with the responsibility to help re-think how brands might be built in today’s complex, murky and messy culture. It’s fascinating and absorbing, if a bit more complex now.
We Are Social (WAS) are an award winning global social agency with the focus on understanding how conversations can help drive commercial success. My time at WAS was mainly focused on helping win pitches for Unilever and Tesco whilst also working on the content strategy for Adidas Women. My role was to help clients understand how they can operate to social principles – creating not subtracting value, serving a larger purpose than their own, facilitating conversations along the way