Sophie Tsang Howard

Sophie Tsang Howard

Senior ProducerLondon, United Kingdom
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Pip Jamieson
Brendan McKnight
Ash K Halliburton
Sophie Tsang Howard

Sophie Tsang Howard

Senior ProducerLondon, United Kingdom
Projects credited in
  • Prada
    PradaFor luxury brand Prada, we developed a new campaign concept uniquely tailored to social media. Entitled ‘Prada 365’, it communicates five individual visual narratives instead of one singular vision for the SS17 campaign.
  • Yamaha Soundbar
    Yamaha SoundbarGlobal campaign for Yamaha's latest Soundbar. The technology inside the product is so faithful at recreating sounds, it's as good as having music experts craft live in your living room.
  • Jil Sander
    Jil SanderThis seasonal campaign for Jil Sander translates the SS17 collection and its 80s influences into striking image duos.
Work history
    Art Buyer
    Working in house with the Client (M&S), project managing multiple fast pace briefs from conception through to delivery from low cost packaging shoots and ecom to big budget advertising campaigns. Visual research, conceptual development and presentation for the new M&S advertising look for food and fashion press advertising. Working closely with the Head of Photography and Head of Design & Marketing to create photographic briefs, progressing each sub-brands identity, both as a redesign and following on season to season. Communicating with a large cross section of the business to understand requirements, details and timings and delivering it to brief. Suggesting and commissioning appropriate photographic teams and casting models, negotiating fees and usages to fit within budget. Briefing teams on the creative and travelling on shoot to ensure it is delivered at its best. Marking up retouching proofs, processing invoices and detailed financial tracking. Managing interns and work experience people when they join the team.
    Producer
     - 
    Detailed estimating and budgeting each job as it comes in from first email to final payment. Building relationships with clients, teams and assistants alike to ensure Foster both won his pitches and completed them as briefed. Booking all elements of the shoot, from props and backgrounds to finding the right people to deliver a bespoke commission. Managing the studio and office to make sure that everything runs smoothly. Projects spanned from TV Ads to magazine editorials. Working in Microsoft Office, Adobe Creative Suite, and Sage accounting software. Clients and Agencies include: Burberry, Prada, Pentagram, Mulberry, Dunhill, Bally, Vogue, Smythson, Wallpaper* Magazine, D&AD, GU, Audemars Piguet, Pentagram, Plaza Magazine, De Beers, Forevermark, DJA, M&C Saatchi, DLKW/Lowe, Big Fish, Leagas Delaney, Construct, Euros RSCG, Vertu and Bombay Sapphire.
Skills
  • Fashion
  • Advertising
  • Marketing PR
  • Art Direction
  • Commercial Photography
  • Picture Editing
  • Multi-platform Content
  • Digital
  • Budgeting
  • Editorial
  • Producing
  • Production Management
  • Creative Direction
  • Print Campaigns
  • Project Management
  • Production
  • Campaign
  • Video
  • Diplomacy
Education
    Fine Art Major with Psychology Minor
     - 
    Fine Art Major with Psychology Minor