Hi I’m Sophie, a Senior Copywriter with lots of experience in all aspects of writing, from online content to TV ads to tone of voice.Locked Pro Plan feature
Owning the brand tone of voice and all copy and content in the three graze channels of retail, subscription and ecommerce.
As graze.com's Creative Copywriter, I work with communications & marketing, product development and retail on brand messaging and promotional campaigns across all touch points, including the graze blog, social media, emails, inserts and packaging. I'm also responsible for keeping all brand guidelines up to date and making sure all copy is on brand. During my time at graze I have written the script for the latest global tv ad, developed the graze blog into the hub of all brand content, and helped launch the graze ambassador program.
In my first job at Cubo I gained experience ranging from concepting through to execution in both digital and traditional media. I worked on Very Lazy, Travel Junction, Aberlour Single Malt Scotch Whisky, Elivar Sports Nutrition, FIFA, De Montfort University, P20 Suncream, Bio-Oil, Oddka and Chivas Regal. I also worked on pitches for Havana Club, iCandy, Greenvale, Nike, Butlin's and Jameson.
Societies: Falmouth & Exeter Sports Society
Societies: Literature Society, Evangelical Christian Union, Community Action Publicity Team, Archery Club, Christians in Exeter
Working with agency the7stars, Gousto wanted to start the year encouraging busy families to shake up their cooking habits, live a healthier and more varied culinary life, and ultimately Give It Some Gousto. By taking advantage of people’s tendencies to rethink behaviour – especially around food and health – in the new year, we had the perfect opportunity to drive new customer conversion.