Sophie Whitehead

Senior CopywriterLondon, United Kingdom
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Sophie Whitehead

Senior CopywriterLondon, United Kingdom
About me
Hi I’m Sophie, a Senior Copywriter with lots of experience in all aspects of writing, from online content to TV ads to tone of voice.
Projects
  • Be More ActiveChallenged to create long form video content explaining the benefits of protein to an active lifestyle. Should demonstrate the expertise of graze nutritionist and keep people watching for as long as possible. Call to action should focus on a specific graze protein snack.
Projects credited in
  • Graze | Social Media Campaign | Cranberry & Hazelnut | Motion DesignSocial Media Campaign | Graze snacks: Cranberry & Hazelnut toasts Digital Design || Creative || Motion Design || Art Direction || Food plating
  • Graze | Social Media Campaign | Motion DesignSocial Media Campaign | Graze snacks: Protein, Best of Graze Creative & Design
  • Graze
Work history
    Senior CopywriterGousto
    London, United KingdomFull Time
    Senior Copywritergraze
     - Richmond, United KingdomFull Time
    Owning the brand tone of voice and all copy and content in the three graze channels of retail, subscription and ecommerce.
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Skills
  • Blogger
  • Adobe Indesign/illustrator/photoshop
  • Ad Copy
  • Web Copy
  • Content SEO
  • Scamping
  • Campaign Concept
  • Script Writer/editor
  • Copy Proofing
  • Brand Tone
Education
    Creative Advertising MAFalmouth University
     - Falmouth, United Kingdom
    Societies: Falmouth & Exeter Sports Society
    T
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    English BAThe University of Exeter
     - Exeter, United Kingdom
    Societies: Literature Society, Evangelical Christian Union, Community Action Publicity Team, Archery Club, Christians in Exeter
Awards
    Digital Advertising Award for BrandingThe Drum
    Working with agency the7stars, Gousto wanted to start the year encouraging busy families to shake up their cooking habits, live a healthier and more varied culinary life, and ultimately Give It Some Gousto. By taking advantage of people’s tendencies to rethink behaviour – especially around food and health – in the new year, we had the perfect opportunity to drive new customer conversion.
    Food & Drink Business WinnerUK Blog Awards
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