Sophie Woodward
Available

Sophie Woodward

Communications and Marketing for culture and educationSt Albans, United Kingdom
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Sophie Woodward
Available

Sophie Woodward

Communications and Marketing for culture and educationSt Albans, United Kingdom
About me
15 years' experience in high profile cultural and education organisations, providing communications and marketing expertise from strategy to delivery.
Work history
    S
    S
    Communications ManagerSt Albans High School for Girls
    St Albans, United KingdomFull Time
    Leading marketing and communications for an award winning independent school • Devising and implementing a marketing and communications strategy to raise the profile of the school and drive acquisition targets • Managing the school’s brand, introducing a revised and more coherent visual identity • Managing and developing digital channels, using Wordpress CMS to edit and refine web content • Developing a social media strategy to build the school’s digital profile, introducing new channels and experimenting with innovative content to provide a window into the classroom • Sourcing, briefing and managing designers to develop high quality printed collateral • Commissioning photographers and film companies to capture dynamic imagery and content • Managing the school’s advertising strategy, working with a range of local, trade and digital outlets • Gathering monthly analytics insights, to asses impact and inform future strategy.
    Arts Council England logo
    Arts Council England logo
    Communications Manager, Children and young peopleArts Council England
     - London, United KingdomFull Time
    Raising profile for arts and cultural education across England. • Devised and led the national campaign for the Arts Council’s cultural education programme • Identified opportunities for thought leadership and high profile partnerships to raise awareness of the benefits of cultural education, working closely with the Department for Education and DCMS • Developed a partnership between the Arts Council, TES and the Science Museum to commission creative learning resources for primary schools • Led the national marketing campaign for Artsmark, the creative quality standard for schools, to support ambitious acquisition targets, commissioning market research with user groups to inform the messaging and proposition • Managed Artsmark website and social media channels, focusing on engaging content and a positive user experience • Researched, wrote and edited copy including political briefs, press releases and newsletters • Commissioned engaging digital content including film, photography, blogs and case studies • Secured endorsement for the Artsmark award from Darcey Bussell
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Skills
  • PR
  • Arts Marketing
  • Web Development
  • Social Media Management
  • Brochure Copywriting
  • Crisis Management
  • Stakeholder Management
  • Advocacy
  • Content Creatiion
Education
    U
    U
    BA in art history/arts managementsUCL
     - London, United Kingdom