Work history
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Communications ManagerSt Albans High School for Girls
St Albans, United KingdomFull Time
Leading marketing and communications for an award winning independent school
• Devising and implementing a marketing and communications strategy to raise the profile of the school and drive acquisition targets
• Managing the school’s brand, introducing a revised and more coherent visual identity
• Managing and developing digital channels, using Wordpress CMS to edit and refine web content
• Developing a social media strategy to build the school’s digital profile, introducing new channels and experimenting with innovative content to provide a window into the classroom
• Sourcing, briefing and managing designers to develop high quality printed collateral
• Commissioning photographers and film companies to capture dynamic imagery and content
• Managing the school’s advertising strategy, working with a range of local, trade and digital outlets
• Gathering monthly analytics insights, to asses impact and inform future strategy.
Communications Manager, Children and young peopleArts Council England
- London, United KingdomFull Time
Raising profile for arts and cultural education across England.
• Devised and led the national campaign for the Arts Council’s cultural education programme
• Identified opportunities for thought leadership and high profile partnerships to raise awareness of the benefits of cultural education, working closely with the Department for Education and DCMS
• Developed a partnership between the Arts Council, TES and the Science Museum to commission creative learning resources for primary schools
• Led the national marketing campaign for Artsmark, the creative quality standard for schools, to support ambitious acquisition targets, commissioning market research with user groups to inform the messaging and proposition
• Managed Artsmark website and social media channels, focusing on engaging content and a positive user experience
• Researched, wrote and edited copy including political briefs, press releases and newsletters
• Commissioned engaging digital content including film, photography, blogs and case studies
• Secured endorsement for the Artsmark award from Darcey Bussell
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Skills
- PR
- Arts Marketing
- Web Development
- Social Media Management
- Brochure Copywriting
- Crisis Management
- Stakeholder Management
- Advocacy
- Content Creatiion
Education
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U
BA in art history/arts managementsUCL
- London, United Kingdom