Soull Abbas

Visual Merchandising & Training Manager

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsVisual Merchandiser - Project Manager - Artist

About me

Highly experienced Visual Merchandising Manager with a successful track record in luxury sales and fashion with also background in high street retail. Core expertise in protecting brand equity, developing effective teams and maximising retail sales through the introduction of innovative visual concepts and solutions. Also recognized for the design and development of training solutions, setting clear guidelines for displays and collaborating effectively. Career to date has achieved the highest performance levels, which have consistently exceeded expectations and maintained essential values for major global lifestyle brands.

Locked Pro Plan feature


  • Creative Visualisation
  • Employee Training
  • Management Training
  • Fashion
  • Retail
  • Concepts
  • Brand Guidelines
  • Design Guidelines
  • Project Manaement
  • Visual Communications

Work history


Visual Merchandiser

Panama Group

Jan 2016
  • London, United Kingdom
  • Freelance
  • • Managed, lead and developed the International VM Team to ensure maximum attention to detail and creativity • Developed retail ready events implementation and VM guidelines, combining both brand and commercial thinking that maximized ATV and ROI by optimizing space allocation and developing impulse units where needed • Developed and delivered the International VM Strategy aligned to the overall Brand Strategy • Created constructive, practical training strategies for visual merchandisers • Partnered with merchant/planning teams and district managers to execute successful floor set insulations • Functionally worked to deliver a set of campaigns to highlight innovation and recruit key promotional activity, in order to deliver retail and service expectations • Researched new trends and activities in design and fashion in different European cultures and markets, to make proposals and recommendations to Directors