Marketing and Events Manager with a creative and adaptable leadership style who cultivates a driven customer satisfaction and product visibility, through highly-targeted online and offline marketing strategies. With a vast experience in direct mail campaigns, promotional activities, branding, social media, SEO and website initiatives. In addition, running the company events and building on the Marketing platform. With over 4+ years of international knowledge in the field i'm now currently seeking to contribute my knowledge to an innovative and forward thinking company.
Setting the strategic direction for Social Media activity and managing daily presence on the company's Facebook, Twitter, LinkedIn, Google+ and YouTube accounts Monitoring and analysing social media activity in terms of fans / followers, clicks, engagement, SM sessions to our website etc; and driving more awareness and traffic towards our social media channels Managing the blog content plan for guest and team bloggers Responsibility for successfully delivering Think Tank events (Company events). Aspects which include working alongside the Director to ensure our sponsors are happy with the value our partnership is offering them, Manage the calendar of events in terms of securing the hosts, agreeing the topics, lining up host prep calls with director, publishing the event details on our website, creating and sending HTML invitations, sharing event details in the relevant LinkedIn groups, keeping host informed of signups, creating the powerpoint presentations ahead of events, sharing Exec Summaries in the relevant LinkedIn groups, updating membership Salesforce following an event (CRM) Creating engaging and thought provoking email marketing campaigns targeted at a variety of different audiences (talent newsletter, HRTT newsletter, Oasis HR newsletter) Researching and generating different angles to gain media coverage Manage and edit the content on our website Monitor and analyse our website traffic via Google Analytics to show ROI Have proven experience in monitoring rankings on Google and keywords, meta descriptions and copy to help boost our search positions Rebranded Oasis Benchmarking to Resourcing Insight and have proven ROI and 1st SEO position within the first 4 months of rebranding. Boosted website traffic by creating an integrated social media strategy. Boosted conversion rates by 55% through innovative customer relationship building and landing page optimization. Cultivated and managed relationships with key clients, vendors and community partners.
Optimizing customer journey, including social media, to ensure reach and CTR Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic. Email marketing to B2B and B2C audience (Understanding Newsletter/Blog) Reported directly to the CEO, as well as Creative Director and Head of Strategy Provide support the media, WHY and publisher team Have prior knowledge of platform integration Organising and setting up all company events – B2B/B2C Production of marketing collateral and promoting key messages Google analytics tracking and reporting on website traffic Website design including using a variety of programs like WordPress, Wix , Square space , Godaddy and more Organising company merchandise/ giveaways Working closely with 3 PR agencies to help promote the company through different channels Promotion across social media websites (LinkedIn, Twitter, Facebook, Pinterest, Tumblr, Google +)