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Do you really want to delete project GLH Annual Review 2012?
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Since joining brand awareness has risen considerably due to the team pushing consistency in the charity’s messaging. I have injected some life into many of the charities corporate documents, including the Annual Review, which I transformed from the usual long report to an informal, handy and engaging summary document. It was extremely well received and even read! I also project manage Viewpoint (the corporate magazine), design events materials, online media, high-profile campaign reports and exhibition graphics.
I freelanced for the boutique agency in Auckland and worked on materials for the Waikato Institiute of Technology, including prospectus' and advertising.
LawtonWare (now Five by Five) are a leading advertising agency in the South responsible for campaigns for some established clients such as Barnardo’s, Burger King and Twinings among others. I was initially recruited for my creative typographic skills, but my role soon evolved to concept generation and taking on projects from start to finish. I also designed microsites and MPU banners for online ads. This provided the client with a whole range of recruitment solutions other than standard press advertising they had done in the past.
I project managed the main craft brands, designed an effective trade catalogue and monthly magazine. As a consequence the design department was able to function much more effectively. This allowed Design Objectives to produce almost all product and packaging artwork in-house at a much lower cost.
Whilst I was with the company the client base grew considerably. After a short period of time my role developed from designing adverts and POS to becoming responsible for leading projects and liaising with clients.